Wednesday Nov 27, 2024
Wednesday Nov 27, 2024
Monday, 29 August 2022 03:04 - - {{hitsCtrl.values.hits}}
As a socially responsible producer of high-grade specialty tyres that strives to make a positive impact on our plant, GRI has taken a major step forward in its green leadership by launching the GREEN XLR EARTH series of radial agriculture tyres.
The GREEN XLR EARTH is one of the world’s first sustainable tire series for the agriculture segment. Developed with 37.5% sustainable materials, it is built to nurture and protect the environment, and deliver superior functional properties to drive high performance and productivity for tractors across global markets.
Designed in a novel earthy green colour, the GREEN XLR EARTH Series is produced with a high percentage of recycled carbon black to reduce its carbon footprint. It also incorporates soybean oil, which is renewable and sustainable, unlike petroleum-based oils, and ensures that natural rubber maintains more of its original qualities to enhance the tire’s overall performance.
It also contains next generation HD Silica which is a sustainable material that further improves tire performance. Reclaimed rubber is another integral component and is sourced from end-of-life tyres through a green recycling process and used to enhance the tire’s sustainable attributes and minimise its carbon footprint.
GRI Managing Director Prabhash Subasinghe said: “Innovation is in our DNA. Sustainability is in our soul. True to our vision to move humanity towards making a positive impact on the planet, we believe that this trailblazing launch of one of the world’s first earth friendly tyres will open a new era of high-grade agriculture tyres.
“It will set the stage for game changer innovations that focus on reducing carbon emissions and greenhouse gasses. The GREEN XLR EARTH Series will help sustain our earth for future generations, scaling new heights to positively impact climate change. It will also enable farmers to do what they do best – planting, harvesting, and providing food while nurturing the earth.”
GRI Chief Executive Officer Dr. Mahesha Ranasoma said: “Providing farmers with the ability to do what is important for their farm productivity and yield, while also presenting them with a unique opportunity to do what is best for the environment, was an emerging need that required urgent addressing. As a sustainability driven organisation, GRI is positioned well to serve this need, as we drive green initiatives through a unique value chain presented through our hallmark GREEN X Circle.
“We are happy to have listened to that need and possess the capability to address it effectively through the launch of the GREEN XLR EARTH Series. We are confident that we will be able to re-affirm our continued commitment to sustainable tire manufacturing as well as earth-friendly tyres for the benefit of our entire global eco-system.”
The GREEN XLR EARTH Series will be first displayed at the Farm Progress Show in Iowa, US on 30 August.
