Jaffna International Trade Fair kicks off today

Friday, 24 January 2025 00:12 - - {{hitsCtrl.values.hits}}

The iconic Jaffna International Trade Fair (JITF) which has been held consistently in the Northern Peninsula for the past 14 years, hosting over 300 stalls and thereby strengthening a range of small and medium enterprises island-wide, will once again showcase its 15th edition at the Muttraweli grounds.

Organised by Lanka Exhibition and Conference Services (LECS), a renowned exhibition organiser, this international trade event is to be held this year from 24 to 26 January, transforming the northern district into an arena of unparalleled opportunities for businesses, products, and services ranging from sustainable energy solutions, construction, consumer products, travel and tourism, food and beverage, packaging, information and communication technology, education, automotive, agriculture, apparel, hospitality, financial services, holistic wellness, and healthcare. The JITF which is seen as one of the key brand awareness launchpads that assist new start-ups to obtain exposure and facilitate older companies to mature into more recognition, from this year onwards will mould this event to be a stronger part of the tourism industry by attracting foreign visitors as well as by working with stakeholders in the tourism industry.

The Jaffna International Trade Fair continues to serve as an inspiration of progress, facilitating knowledge-sharing, innovation, and partnerships while highlighting the immense potential of the region.

LECS CEO Aasim Mukthar said: “The LECS, in association with the CCIY, is exceptionally keen to launch its latest edition of the JITF this year as Sri Lanka heralds a new era of political leadership that champions equality and national unity.”

He emphasised that one of the aims of the JITF as a carefully curated trade celebration is that it attempts to bridge economic disparities across the provinces and that this would in fact be further augmented this year following Sri Lanka recording its first ever democratic political transition that was not divided on ethnic lines. With over 100,000 visitors anticipated, this edition promises to be one of the largest and most vibrant yet, he noted.

The platinum sponsor is Diesel & Motor Engineering (DIMO) while the gold sponsors are Adrian Solar Green, Nippon Cement, House of S-Lon, while the silver partners include 4rever Skin Naturals, Ceylon Biscuits Limited (Munchee), Deen Brothers Imports Ltd. (DBL), Evolution Auto, Ferentino, Maxies, Hayleys Solar, FINE, LH Consortium, Phoenix, Super PVC, Sun Match Company Ltd., (Soorya), Ruhunu Foods, MAK Lubricants Sri Lanka, Rhino, Sola, Ellawala Horticulture Ltd., (TJC Mango), which is supporting the JIFT with the Silver sponsorship. The official partners for the event include the Uthayan Publishers, Tilko City Hotel Jaffna, Capital Television, and Maha Mini Sound.