Kelani Cables conferred with two Silver awards at the SLIM Brand Excellence 2018

Kelani Cables Plc Director/CEO Mahinda Saranapala receiving the ‘CSR Brand of the Year’ award

Kelani Cables Plc Marketing General Manager Anil Munasinghe receiving the ‘B2B Brand of the Year’ award

Kelani Cables Plc, Sri Lanka’s number one brand in secure electrical and communication cables, bagged two Silver awards at the 17th edition of the SLIM Brand Excellence 2018 held at Shangri-La, Colombo.

The ‘CSR Brand of the Year’ and ‘B2B Brand of the Year’ are the two categories that brought Kelani Cables the Silver awards. 

The award ceremony is conducted annually by the Sri Lanka Institute of Marketing (SLIM) to recognise outstanding corporate brands in the Sri Lankan marketplace.

The SLIM Brand Excellence Awards were held with the distinguished participation of Lalith de Mel, the first Sri Lankan who became a director of one of the Top 100 companies in England.

It is significant that Kelani Cables Plc has been conferred with the above awards also at previous SLIM Brand Excellence Award ceremonies.

Kelani Cables Director/CEO Mahinda Saranapala, expressing his views on this victory said Kelani Cables being Sri Lanka’s number one brand in secure electrical and communication cables winning two prestigious awards once again at ‘SLIM-Brand Excellence 2018’ is significant.“We engage in CSR activities as a constant practice and priority is placed on education, providing world-class knowledge to electricians and also to promote preserving the environment. Our company also nurtures diversity. We help our diversified businesses and other green-oriented and socially responsible companies. The two Silver awards conferred to us signify our corporate social responsible nature and the hard work we do to satisfy our customers’ needs and wants. I salute with heartfelt gratitude all Kelani Cables workers who strive to provide superior products and an excellent customer service at this special moment of glory,” he said.

General Manager Marketing Anil Munasinghe said: “Kelani Cables is very concerned about the standards of its products. Many local companies dedicated to providing customer satisfaction rely on our products. The superior quality of our main product, Kelani Cables wire, and others in the portfolio have made companies successful and houses, industries and buildings secure. With these Silver awards SLIM has recognised Kelani Cables as a socially responsible entity.”

Brand Development Manager Channa Jayasinghe said Kelani Cables is the most preferred brand in secure electrical and communication cables among the construction and projects spheres in the country and the SLIM Brand Excellence 2018 Silver awards endorsed that fact.

“This recognition came our way at the SLIM Brand Excellence 2018 for our dedication towards providing the best products to customers. Our products have superior standards and they are diversified to satisfy varied customer needs. Our product development strategies add value to the total process. The SLIM Brand Excellence 2018 Silver awards encourage and motivate us to strive harder to add more value to our service to the nation,” he said.Kelani Cables is a 100% Sri Lankan company serving the nation for 50 years manufacturing electrical and communication cables. The company achieved ‘Super Brands’ status in the electrical and telecommunication sector in 2008 for the professional supremacy it demonstrated in the electrical and communication cables sphere. The company is ISO 9001 and ISO 14001 certified. 

In 2017 Kelani Cables won World Class Global Performance Excellence Awards and the company won the Gold Award for the B2B Brand of the year at the SLIM Brand Excellence in 2012, 2013, 2016 and 2017. They were presented with the CNCI Industrial Excellence Award consecutively for three years from 2006 to 2008 and for this achievement was recognised with CNCI industrial excellence crystal ward in 2008. The company clinched the Taiki Akimoto 5S Gold award in 2007, National Safety Gold Award in 2010, SLIM Brand Excellence 2013 Gold award in B2B category and the SLITAD People Development Gold Award in 2013. In 2015 and in 2016 Kelani Cables was awarded Asia’s Best Employer Brand Award. The company won Best Green Reporter Gold Award at the 2016 Presidential Environmental Awards and 2016 National HR Excellence Silver award. Kelani Cables was awarded the prestigious National Quality Award in 2016 for the company’s sustained business excellence. 

Kelani Cables Plc is one of the first companies in Sri Lanka that is a signatory to the National Green Reporting System. Owing to its health and safety oriented culture and environmental stewardship, Kelani Cables Plc has been certified with the globally recognised ‘Responsible Care’ charter.