LAUGFS Supermarkets unveils brand new LAUGFS Super in Negombo

LAUGFS Supermarkets, a pioneer in the retailing industry, recently announced the opening of its latest outlet in Negombo under the brand LAUGFS Super. In keeping with the company’s rapid expansion plans, LAUGFS Super Negombo is the 33rd addition to the LAUGFS Supermarkets chain. 

Located at No. 350, Colombo Road, Negombo, the outlet was unveiled by LAUGFS Group Managing Director Thilak De Silva in the presence of the company’s senior management. Speaking about the launch, LAUGFS Supermarkets Chief Executive Officer Murad Rahimdeen remarked, “Our chain of supermarkets caters to thousands of customers daily and we are dedicated to provide a unique and convenient shopping experience for them. Being our second outlet in Negombo, LAUGFS Super will offer convenience in the form of wider choice in products, services and facilities, making it a one-stop shopping experience for our loyal customers. As a trusted brand in Sri Lanka, LAUGFS Supermarkets constantly focuses on creating the best customer experiences through our service offerings. We will continue to set a benchmark in the supermarket retailing industry by enhancing the shopping experience by launching convenient, efficient and quality outlets to meet the modern consumer lifestyles.” 

Under a two-tier approach, LAUGFS Supermarkets recently launched multiple outlets under two new brands – LAUGFS Super and LAUGFS SuperMart. Enhancing the shopping experience of its customers, LAUGFS Super caters to a wider spectrum of shopper needs with extended shopping space and a brand-new look. The flagship brand, LAUGFS Super has been designed to deliver utmost convenience to customers with its central location, ample parking space, spacious shopping area and vibrant setting. The flagship brand caters to a broad range of shopper needs with a myriad of products and services ranging from daily essentials and groceries to dairy products, fresh vegetables, meats, seafood and frozen food. 

Open 365 days from 7 a.m. to 11 p.m., the outlet also includes a variety of products under the chain’s ‘Sun Up’ brand, a Medz pharmacy, and utility bill payment facilities for the convenience of shoppers. In addition, the outlet features LAUGFS’s very own ‘Crimson’ bakery, serving customers an assortment of sweet and savoury delicacies.

LAUGFS Supermarkets is a subsidiary of LAUGFS Holdings and was the pioneer of the 24-hour supermarket retail concept in Sri Lanka. 

LAUGFS Supermarkets also introduced the concept of establishing convenience stores alongside fuel retail outlets in the country. With the launch of LAUGFS Super and LAUGFS SuperMart, the supermarket retailing chain has branched out to urban and suburban localities, catering to a diverse spectrum of shopper needs.  

LAUGFS SuperMart is a smaller convenience store offering daily essentials, ensuring a quick ‘in-and-out’ shopping experience for customers.