Link Natural Products shines at Presidential Export Awards

Link Natural Products CEO Ashan Ransilige (left) and Director Dr. T.M.S.G. Tennakoon accept the award for ‘Emerging Exporter of the Year 2023/24’ and ‘Best Exporter – Herbal and Ayurveda Products Category (Sectoral)’ at the Presidential Export Awards 

Link Natural Products has once again cemented its position as a leading exporter by being honoured with the ‘Emerging Exporter of the Year 2023/24’ and ‘Best Exporter – Herbal and Ayurveda Products Category (Sectoral)’ accolades at the prestigious Presidential Export Awards (PEA), organised annually by the Sri Lanka Export Development Board (EDB). 

The PEA stands as the pinnacle of recognition bestowed by the President of Sri Lanka upon exporters who have made exceptional contributions to the country’s export sector and economic advancement. Link Natural Products was evaluated based on its performance during the financial year and across metrics such as export turnover, export proceeds repatriation, net foreign exchange earnings, market diversification, product diversification, value addition, innovations, and sustainable efforts in the export market. 

Today, Link Natural Products dominates the local market with a range of herbal healthcare and personal care products. The company’s rapid growth in exports is evident in the opportunities available in the global landscape and its success in getting regulatory approvals, marking its strong compliance with product safety and quality requirements. 

Equipped with a state-of-the-art R&D Centre, and a US Food and Drug Administration (FDA) audit-compliant manufacturing facility, Link Natural Products continues to set new benchmarks in the herbal product industry. 

Link Natural Products CEO Ashan Ransilige said: “Our success is driven by a relentless pursuit of quality and sustainability, ensuring that every product reflects our rich heritage and deep-rooted commitment to health and wellness. This award is both a milestone and a motivation for us to continue innovating, expanding, and strengthening our presence in international markets while staying true to our core values. The management of Link Natural Products extends its heartfelt gratitude to its dedicated teams, distribution partners, and loyal consumers worldwide for being part of its dynamic journey and looks ahead with optimism to reaching new heights together.” 

The journey of Link Natural Products began in 1982, rooted in the production of spice essential oils for the export market, eventually growing into globally trusted herbal products, driven by its commitment to quality and innovation through a combination of Ayurvedic wisdom and modern science. 

Link Natural is home to internationally trusted and time-tested products such as Link Samahan, Sudantha, Swastha Amurtha, Swastha Triphala, Musclegard, SP Balm, and Kesha, providing consumers with holistic wellness over generations. The flagship brand, Link Samahan, is now exported to over 30 countries including the USA, Japan, India, the Czech Republic, Canada, Australia, and the Middle East. It is available in many mainstream retailers including Costco Japan, and Lulu Hypermarkets in the Middle East, and has also earned the distinction of being served onboard our national carrier Sri Lankan Airlines. This uniquely Sri Lankan herbal drink has been featured in major global publications and endorsed by several iconic global celebrities such as Amitabh Bachchan and Naomi Campbell for its efficacy and featured in international media like The Times of India and The Juggernaut. 

Link Natural Produts Chief Operating Officer Chamari Wickramathilake said: “Our achievement at the PEA is a testament to the dedication and passion of our teams, overseas business partners, and customers who have been integral to our journey. We are honoured to receive this accolade, which reaffirms our mission to take Sri Lankan herbal products to the global stage while maintaining the highest standards of quality and safety.” 

Sustainability remains at the heart of Link Natural Products’ operations, with the company taking a proactive role in ethical sourcing and environmental stewardship. The company engages with rural farming communities as valued supply chain partners by offering access to healthy planting material, buy-back agreements, stable pricing, agricultural technology training, and financial support, while ensuring a consistent supply of high-quality raw materials. By fostering such long-term partnerships, Link Natural Products reduces reliance on imports and creates sustainable livelihood opportunities that drive economic growth in local communities. 

FT Key take

Link Samahan is now exported to over 30 countries including the USA, Japan, India, the Czech Republic, Canada, Australia, and the Middle East. It is available at many mainstream retailers, including Costco Japan and Lulu Hypermarkets in the Middle East, and has also earned the distinction of being served onboard our national carrier Sri Lankan Airlines. This uniquely Sri Lankan herbal drink has been featured in major global publications and endorsed by several iconic global celebrities such as Amitabh Bachchan and Naomi Campbell for its efficacy, and featured in international media like The Times of India and The Juggernaut.