Lion Brewery wins Product Packaging of the Year – Sri Lanka at FMCG Asia Awards

Friday, 8 December 2023 00:05 - - {{hitsCtrl.values.hits}}

From left: Gayantha Niyangoda, Brand Manager, Local Power Brands, Ruchira Money, Senior Vice President International Marketing, Planning & NPD, Danushka Silva, Senior Vice President Marketing, Timothy Charlton, Editor-in-Chief, Retail Asia

Lion Brewery was recently recognised by Retail Asia as one of the key leading FMCG brands at this year’s FMCG Asia Awards.

Lion Brewery claimed a Gold Award in the Product Packaging of the Year - Sri Lanka segment for the repackaging of the Lion portfolio and Lion Ice extension which rolled out across its range this year.

The newly developed masterbrand approach strengthens the Lion brand with a cohesive and recognisable system that unites its exceptional beers under a single, strong narrative.

The goal was to rejuvenate the centenarian to lead new consumer segments and evolving market opportunities that are reshaping the beverage landscape and reflected in the company’s future plans and portfolio expansion.

The FMCG Asia Awards 2023 took place at the Sands Expo and Convention Centre at Marina Bay Sands on 23 November. Organised by Retail Asia, the highly coveted awards program recognises the pioneers in the industry and celebrates excellence in introducing exceptional products or executing remarkable projects.

Lion Brewery’s Chief Sales & Marketing Officer Madhushanka Ranatunga said: “For us to win this Gold Award is the best recognition of the hard work and dedication put in by the entire Lion team. With a clear intent and purpose, we aim to continue building our iconic Lion portfolio to drive value and resonate with the changing behaviours of consumers, while we remain true to the brand’s DNA.”

Lion Brewery is one of the largest apex investors in the manufacturing sector of the economy with its state-of-the-art brewery in Biyagama. In addition to earning foreign exchange for the country’s Treasury, it has attracted foreign direct investment to Sri Lanka through Carlsberg’s equity stake in the business. The Brewery is the second largest tax payer in the alcobev segment, contributing LKR 70 billion in the year ended 31 March 2023 while injecting LKR 16 billion to the economy through the purchase of goods and services excluding its contribution to the Government.