Maliban Kiri refreshes packaging design

Saturday, 18 January 2025 01:25 - - {{hitsCtrl.values.hits}}

Maliban Kiri, recently unveiled a refreshed packaging design, marking a significant milestone in its 30-year journey.

A relaunch event took place to celebrate this momentous occasion, showcasing the contemporary design that bridges the brand’s rich heritage with modern consumer preferences. This strategic move not only honours Maliban Kiri’s legacy but also aims to strengthen its market presence and broaden its appeal to a wider customer base.

Maliban Kiri, synonymous with the tagline “Vishwasai Amma Tharam” (Trusted Like a Mother), has long been a symbol of quality and nutrition, earning the trust of Sri Lankan mothers who are dedicated to offering the best for their children. The brand’s new packaging reflects its commitment to innovation while staying true to the core values that have earned its enduring trust.

Maliban Group CEO Ravi Jayawardane said: “This relaunch goes beyond a fresh look, it reaffirms our commitment to providing products that mothers can trust without hesitation. For over thirty years, Maliban Kiri has been a symbol of quality, deeply woven into the Sri Lankan tradition of starting the day with a healthy cup of tea. Today, we take an exciting step forward, ensuring our products continue to reflect the highest standards of quality and safety, in line with the trust generations have placed in us.”

The Company said recent industry reports highlight a gradual increase in local milk powder consumption in Sri Lanka, with over one million households returning to the market. This positive shift is further strengthened by Maliban Kiri’s latest initiative, which not only reflects the growing demand for trusted dairy products but also marks a significant step forward in supporting and contributing to this encouraging change in the market.

The New Zealand delegate, Open Country Dairy CCO Andrew Mc Cutcheon expressed pride in the partnership, stating, “Maliban Kiri embodies the same values we hold dear in New Zealand, being trust and quality. We are honoured to be part of this milestone for a brand that consistently leads the way in dairy production standards.” The Maliban Group recently celebrated a significant milestone, marking its 70th anniversary of inspiring goodness for generations. This milestone is complemented by the rebranding of Maliban Kiri, which highlights the company’s commitment to evolving and meeting the ever-changing needs of consumers. Beyond its focus on consumer care, Maliban also dedicates itself to empowering local farmers through initiatives such as the ‘Maliban Kiri Abhayadanya’ project, which demonstrates the brand’s compassion and leadership in rescuing cows from slaughter.

Upholding the highest standards, Maliban has earned prestigious certifications, including ISO 9001, ISO 22000, FSSC 22000, GMP, HACCP, and SLS, reflecting the company’s unwavering commitment to quality. These achievements not only celebrate Maliban’s enduring legacy but also signifies its readiness to seize future opportunities in Sri Lanka’s dynamic dairy industry.