Meijboom-van Wel appointed Managing Director of Heineken Lanka

Maud Meijboom-van Wel has assumed duties as Managing Director of Heineken Lanka Ltd., taking over the reins from her predecessor, industry veteran Dusty Alahakoon who was responsible for transforming Heinken Lanka into a true multinational corporation.

With wide exposure in both sales and marketing across multiple markets in Europe and Asia Pacific, Maud arrived in Sri Lanka from Singapore where she last served as Heineken Brand Director – Asia Pacific and Global Communication. Covering Brand Development in 23 Asia Pacific markets such as China, Vietnam, Korea, Australia, India and Singapore, she has also been a Board Member of Thai Asia Pacific Breweries. 

In 2013, Maud became a Management Team member for DB Breweries – New Zealand. As the Marketing Director, she led an extensive portfolio of cider, craft, and lager brands with a focus on growth in premium, innovation and breakthrough communication. In April 2016, Maud was appointed as Marketing Director for GAB, later Heineken – Malaysia Berhad, developing an innovative portfolio of global, local and license brands, as well as accelerating cider locally in Malaysia. 

Speaking about her new role, Maud said: “Sri Lanka is an important market for us, and we are very excited about the times ahead for the country. Judging by the performance of the company over the past few years, it is evident that the Heineken team has worked extremely hard, guided by steady and able leadership, to ensure true transformative change that has set us up for the next phase of growth. I would like to thank Dusty Alahakoon for his strong inspirational leadership and people focus throughout his tenure.”