NDB Araliya organises Non-Financial Service Araliya Forum in Chilaw

NDB Araliya facilitated the sharing of useful insights on health and well-being along with tips on savings with female teachers and educators in Chilaw at the recently-concluded knowledge sharing forum jointly organised by the NDB Araliya team and Chilaw branch, under the Araliya Banking on Women Initiative. 

‘NDB Araliya’ is the bundled solution package offered with the intention of easing off the pain points and providing effective solutions to achieve the goals of aspiring females. The bundle is an extension of NDB’s savings product dedicated to aspiring females, which was launched in 2017 and is a direct result of NDB’s Banking on Women strategic initiative, which is another core strategic pillar of the bank’s 2020 strategy. Araliya is a market research backed initiative which addresses a market void hence yields distinct competitive advantage for NDB.

NDB’s bundled offer comprises loan facilities, overdraft facilities and credit card facilities, in addition to the savings product. Added benefits are branded debit and credit cards, business loans available for a wide range of purposes such as inventory financing, capital expenditure and business instalment loans, salary advance loans, salary transfers to employee accounts, etc.

Araliya saving product also addresses the need for family protection via a special insurance cover for the Araliya account holder, family or business.

The initiative addresses a vast array of needs of each of the women’s segment such as financial support for business growth and financial security for the business and self in the entrepreneur category, efficient and time effective banking services and financial prosperity for salaried women and financial support for the family and ensuring family well-being for the female home-makers.

Araliya is NDB’s response to promote gender equality in access to quality financing in the Sri Lankan banking sector. It also actively promotes financial inclusion amongst needy and marginalised females spread across the country.

NDB Araliya often partners with the Bank’s CSR initiatives carried out targeting females, such as personal grooming sessions, business knowledge and technical skills sharing sessions, etc. No other bank offers such a fully-fledged offering targeting the female segment hence NDB has been able to secure competitive advantage in the women’s market with this initiative.

Non-financial services, such as these knowledge sharing forums along with third-party advisory services (on matters of bookkeeping, taxation, business registration), will continue to be offered to the female community going forward as well as part of our journey on empowering women.

NDB as a bank that holds three decades of excellence and experience in financially empowering Sri Lanka continues to take longer strides to reach out and strengthen our Sri Lankan Women. NDB Bank, which is the first and to date the only corporate in Sri Lanka to officially be certified with EDGE Certification is a premier retail bank with over 112 branches across the island, serving millions of Sri Lankans through a host of financial services. 

From its inception, the NDB Group which includes NDB Bank, NDB Capital, NDB Investment Banking, NDB Wealth, and NDB Securities has been a catalyst in the development of the nation, strengthening and empowering entrepreneurs, corporates and individuals from all strata of the economy. Customers across all group companies have benefited from the product and service offerings of the NDB Group.