NDB promotes Araliya for women to pursue their goals

Saturday, 2 February 2019 00:00 - - {{hitsCtrl.values.hits}}

NDB Araliya has now introduced a proposition to assist all Sri Lankan women from housewives to salaried women in business to receive both financial and non-financial aid to achieve their goals.

Araliya is now more than just a women’s savings account. It has become a proposition consisting of specialised bundle offering support to fulfill the dreams, goals and aspirations of all Sri Lankan women.

Women in Sri Lanka form approximately 51% of a total estimated population of 21 million. However, out of the total economically active population of 8.5 million persons, only 33.4% are women.

Understanding this need for more women in the workforce, NDB Araliya has become a proposition consisting of specialised product offerings such as current accounts, business loans and credit cards as well as non-financial services offering to fulfill the dreams, goals and aspirations of these women.

NDB Araliya has proved itself to be more than just a savings account. Araliya provides all Sri Lankan women from housewives and salaried women to women in business with financial and non-financial assistance to achieve their goals as well guidance to improve their entrepreneurship knowledge and skills if so needed.

At the time of its launch, NDB Araliya was positioned as the strength behind every woman in Sri Lanka, offering a savings account for women and insurance schemes for the account holder and her family. Today, Araliya serves to be the platform in which women entrepreneurs can receive financial and business education including financial literacy and financial budgeting to help them better understand the functioning of the financial services offered by the bank and to teach them successful strategies regarding the management and marketing of their business.

NDB has made continuous efforts to empower women through various initiatives significantly through SME and micro finance. As a bank NDB takes every effort to provide constant encouragement and propel financial guidance for Sri Lankan women with a determination to grow in their life.