OPPO and Dolby Laboratories announce strategic intellectual property partnership

Tuesday, 29 May 2018 00:00 - - {{hitsCtrl.values.hits}}

Dolby Laboratories, a world-leading expert and developer of audio, imaging and voice technologies, has announced that it has formed a global, strategic intellectual property partnership with OPPO, the leading smartphone brand among young people.

The co-operation will see OPPO collaborate on Dolby’s High-Efficiency Advanced Audio Coding (HE AAC), JPEG-HDR and other audio and video technologies.

High-Efficiency Advanced Audio Coding (HE AAC) is an international standard for audio encoding authorised for use by Dolby Laboratories to hundreds of companies around the world. JPEG-HDR is part of the static image encoding standard whilst also storing data in a highly dynamic range of more than 8 bits so users can sample the entire range during post-processing.

“OPPO, a leader in global consumer electronics, is well-known for its smartphones incorporating innovative technologies, and we are delighted to welcome them to our community of global partners,” said Andy Sherman, Executive Vice President, General Counsel and Corporate Secretary, Dolby Laboratories.

OPPO Lanka CEO Bob Li said: “We are truly excited about this partnership. Dolby & OPPO are two game-changers in their own right and we are confident this partnership will bring-out the best from both partners to give an unparalleled audio and video experience to OPPO consumers. This year marks the 10th anniversary of OPPO smartphones. At the beginning of 2018, OPPO officially entered the Japanese market and will soon enter the European market, providing more young people with products that combine advanced technology and design.”