Philips Lighting Sri Lanka launches retailer loyalty scheme

Philips Lighting, the world leader in lighting, announced the launch of its first-ever retailer loyalty scheme in Sri Lanka called ‘Royal’ at an event held at the Taj Samudra Hotel in Colombo. 

Philips Lighting has been present in the Sri Lankan market since the last30 years inpartnership with Hayley’s Lighting. With this launch, Philips Lighting is recognising and rewarding its retail partners’ contributions. The event was attended by several top electrical dealers from the island. 

Philips Lighting Sri Lanka Ltd. haslaunched this loyalty scheme to further enhance its commitment to the Sri Lankan market and reward its dedicated retailer network. The loyalty program has been named ‘Royal’ as an indicator of the fantastic benefits on offer for retailers, as a part of this program. 

The company will conduct another similar event on 20 December at the Mahaweli Reach Hotel in Kandy.