Pidilite Lanka to embark on new phase of development with Chemifix brand

• Plans initiated for product development and market expansion

 Pidilite Lanka announced its new phase of development and an aggressive expansion drive, following the acquisition of Chemifix, a leading adhesive material marketer in Sri Lanka. 

Introducing a range of new ‘Smart Look’ Chemifix range, Pidilite Lanka Ltd. Director Vishal Malhan said: “While we will maintain Chemifix’s renowned adhesive range with its trusted performance, the ‘Smart New’ packaging is designed to further stand out and appeal to customers. We are also launching two new adhesive brands under Chemifix umbrella, in the household and art and craft segment.

A pioneering brand of white adhesive, Chemifix has been providing adhesive solutions across multiple industries including carpentry, stationery, parquet flooring, packaging, paper conversion and household adhesive requirements, etc. for over 45 years. 

Pidilite Lanka’s current and future development plans spring from this strong base. “While we will maintain the proud heritage of Chemifix that has made it a well-known brand, we have well-strategised plans in place to take the brand to the next level,” commented Pidilite Lanka Ltd. Director Ramani Ponnambalam.

As part of this market expansion drive, Pidilite Lanka has already initiated introduction of an innovative range of adhesives catering to household repair and art and craft needs of kids. 

The new Chemifix Kids Glue is available in many sizes across all key stationary outlets across Colombo, Kandy and other main towns in the country. What is unique about this glue is that it has been designed keeping the kids in mind. With an aim to give wings to their imagination, Chemifix kids glue comes in a fun and lively pack design with a lovable “elephant” mascot whom the kids can associate with!

Again, Chemifix Superglue, apt for small, instant repair needs of households will currently be available across stationary outlets as well as key FMCG/Groc., and provision stores in Sri Lanka. Attractively priced at Rs. 20, this 1 g superglue helps to join almost anything be it ceramic artefacts, broken mobile covers, children’s toys, etc., making it a ‘must have’ at every home.

Pidilite is known across the world for building strong brands, backed by innovative solutions, superlative performance and strong consumer connect. “User experience and convenience is of utmost importance to us and our marketing strategy has been designed basis the local needs of our consumers here,” added Malhan.