Monday Dec 02, 2024
Thursday, 12 July 2018 00:02 - - {{hitsCtrl.values.hits}}
A state-of-the-art manufacturing plant of Pidilite Lanka Ltd. was formally commissioned at Polgahawela in Sri Lanka’s North Western Province on Tuesday, 10 July. The event was attended by High Commissioner of India to Sri Lanka Taranjit Singh Sandhu, Pidilite Industries Managing Director Bharat Puri, McLarens Group Chairman Rohan De Silva and other dignitaries.
Pidilite Lanka Ltd. is a joint venture established in 2015 between Pidilite Industries Ltd., one of Asia’s leading adhesive and construction chemical company, and Macbertan Holdings, a strategic alliance amongst Macbertan Ltd., McLarens Holdings Ltd. and Alliance Finance Company Ltd.
Speaking at the occasion Taranjit Singh Sandhu said that Pidilite’s brands like fevicol, fevikwik and fevistick have created history, thanks to the innovative product line and pioneering marketing strategies. He mentioned that it is heartening to note that Indian companies are contributing to the Sri Lankan economy, by creating jobs, bringing in investments, as well as technology, innovation, skill set and best practices. He said that such a venture would further integrate Sri Lanka with the global supply and value chains.
Commenting on the opening of this new plant, Bharat Puri said: “Pidilite’s exciting journey in Sri Lanka began 11 years ago. This investment is a testament to our commitment to Sri Lanka market. Located on an expanse of four acres, this zero-discharge plant will initially manufacture adhesives, under the household brand Fevicol and enhance availability of our range across industries.”
Pidilite Lanka Director Ramani Ponnambalam further added: “This plant will contribute significantly to import substitution and also provide employment opportunities in this region.”
Pidilite’s well-known brands in Sri Lanka include FEVICOL, the high-performance range of adhesives and Dr. FIXIT, an advanced range of waterproofing solution for healthy homes. In 2015, Pidilite Lanka acquired Chemifix, Sri Lanka’s leading white adhesive brand in wood working, stationery and industrial segments. These brands reflect the company’s objective to become a customer-centric and performance oriented organisation in Sri Lanka.