Prima expands online delivery network with Celeste

Saturday, 1 March 2025 00:00 - - {{hitsCtrl.values.hits}}

Further expanding its delivery footprint, Ceylon Agro Industries, Prima Group Sri Lanka, has announced a strategic partnership with Celeste, the country’s largest online supermarket. This collaboration is set to redefine the online grocery shopping experience for Sri Lankan households, combining Prima’s trusted brands with Celeste’s convenience and reliability.

Through this partnership, customers will gain effortless access to an array of Prima’s beloved products, including Prima KottuMee, Prima Hot ‘N’ Spicy Korean Ramen, Prima Stella, Prima Flour, Prima Treats, and Prima Sunrise. These high-quality products are now readily available on Celeste’s platform, offering 24/7 accessibility year-round and rapid doorstep delivery within just thirty minutes, at the same prices as supermarkets, via quick commerce aggregators such as UberEats and PickMe market.

Speaking about the partnership, Prima Group Sri Lanka Ceylon Agro Industries General Manager Sajith Gunaratne said, “We are thrilled to expand our delivery network with Celeste, a pioneer in Sri Lanka’s online retail space. This partnership reflects our commitment to making Prima’s wide range of products more accessible, ensuring our customers enjoy a seamless and efficient shopping experience.”

Celeste, which has established itself as a leader in the online grocery sector, shares the same optimism. Celeste Founder and Managing Director Janik Jayasuriya commented, “Our mission is to provide unparalleled convenience to our customers. Partnering with Prima, a household name in Sri Lanka, aligns perfectly with this vision, enabling us to offer an even more diverse and high-quality selection of products.”

With Sri Lanka’s e-commerce sector witnessing rapid growth, the partnership between Prima and Celeste represents a significant step forward in meeting consumer demand for convenience and reliability. Whether for a last-minute cooking need or planned shopping, customers can now rely on Celeste and Prima to deliver quality products with unmatched ease and efficiency.

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