Prima rewards loyal customers with ‘Ran Piyawara’

Presentation of the co-branded VISA Debit Card. From left: Prima Ceylon Director/Group Treasurer Sunil Leeniyagoda, Prima Ceylon Head of Marketing and Sales Ravindra de Coonghe, Prima Ceylon General Manager Ong Jhon Seon, DFCC Bank Chief Executive Officer Lakshman Silva, DFCC Bank Vice President/Head of Cards Denver Lewis, DFCC Bank Fort Super Grade Branch Senior Manager/Branch Manager Jude Muttiah

Exchange of MOU between Prima Ceylon General Manager Ong Jhon Seon and DFCC Bank Chief Executive Officer Lakshman Silva 

Prima Ceylon Ltd. – the premier provider of wheat flour to the nation –announced ‘Prima Ran Piyawara,’ an exclusive loyalty program for the top customers of the company, in partnership with DFCC Bank. 

The Memorandum of Understanding with DFCC Bank was signed on 10 August, between Prima Ceylon General Manager Ong Jhon Seon and DFCC Bank Chief Executive Officer Lakshman Silva. 

Prima Ran Piyawara Loyalty Program, an innovative loyalty program extended for the fourth consecutive year as Prima Ran Piyawara Season 04, has many value additions and improvements to recognise and reward the loyalty customers of Prima in a novel way. These elite customers have been with Prima over the last four decades uplifting the standards of the bakery and related industries.

The partnership with DFCC Bank, will ensure loyal Prima customers being awarded a bespoke co-branded Debit Card loaded with loyalty points that can be used at exclusive partner merchants islandwide. The merchant partners are selected from leisure, healthcare, insurance, jewellery, home appliances, clothing and supermarket sectors; adding choice and variety to suit their lifestyle.

Prima Ceylon Head of Marketing and Sales Ravindra de Coonghe commented on the Prima Ran Piyawara Loyalty Program. “As Sri Lanka’s leading flourmill with a reputation for consistent and high-quality wheat flour, Prima has always considered it an honour to serve our valued customers to help them grow. We recognise them as business partners whose development fuels our own and the loyalty program is our way of thanking them for their support to us,” he said.

The partnership with DFCC gives customers a convenient option of accessing loyalty rewards by way of a debit card that can be used to shop at identified vendor partner outlets, giving them a wider option to redeem their rewards. Prima customers can utilise the rewards through exclusive offers provided by the specified vendor partners via the co-branded VISA debit card for the purchase of goods and services. 

Furthermore, DFCC Bank will offer special promotions, priority service, credit cards with fee waivers and Small and Medium Enterprise (SME) loan facilities to Prima loyalty customers as a value addition with the partnership.