Radical launches with US influencer Victoria Paris’ visit to SL

Tuesday, 19 December 2023 01:40 - - {{hitsCtrl.values.hits}}

Victoria Paris visits Aarunya Nature

Radical’s Chief Executive Nadiya De Lanerolle

The Radical Agency was recently launched by PR Expert Nadiya De Lanerolle, with the mandate to catalyse the existing PR offering in Sri Lanka.

The start-up aims to defy the industry’s more traditional norms by pioneering a model of public relations that focuses on engagement, strategy, and partnerships.

This was exemplified by the recent management of brand partnerships for LA based content creator Victoria Paris when she visited SL. Radical was able to connect her with like-minded local partners such as Malabar Hills, Ministry of Crab, Noeline’s and Olive Yu. These partners offered her curated experiences that she then shared in her authentic style with her 1.9 million followers.

The agency has also aligned itself with corporate heavyweights like Finagle Lanka and B. Braun Lanka, offering comprehensive services including content creation, branding, design, media solutions, and strategic partnerships. A formidable roster of local and international content creators have also partnered with the agency for 2024.

Radical believes great public relations work can only happen when an authentic conversation is taking place about your brand, Radical firmly believes that radical creative thinking results in radical growth and results.