Roar AdX elevates Sri Lankan beauty brands at Meta’s APAC Beauty Summit 2025

Monday, 28 April 2025 04:22 - - {{hitsCtrl.values.hits}}

Roar AdX and Meta leaders alongside Ezthara, Spa Ceylon, Janet and LuvEsence teams

From left: Roar Global CMO Umair Wolid, Spa Ceylon Co-Founder and Group Director Shalin Balasuriya, Roar AdX VP, Strategy and Operations – Meta Udara Hettiarachchi, and Regional VP – Client Success Udara Dharmasena

Roar AdX, the Meta advertising powerhouse of Roar Global, amplified Sri Lanka’s beauty sector on the regional stage recently by hosting flagship clients Ezthara, Spa Ceylon, Janet and LuvEsence at Meta’s inaugural APAC Beauty Summit 2025 in Singapore.

The event brought together Meta’s leadership, beauty trailblazers, and the region’s most influential voices for in-depth conversations on evolving industry trends, the rising impact of next-gen creators on beauty brands, and the breakthrough technologies shaping the future of beauty in the APAC region.

Headlining the conversations were industry thought leaders including, Meta Strategic Connections Planning Lead Carlos Palacios, Global Business Partner Ankita Agarwal, Paula’s Choice Skincare General Manager, South East Asia Viksita Singh Menon, Meta Director, Head of Agency Southeast Asia and Emerging Markets Anni Tankhiwale, Creator Shop for Facebook Indonesia Creative Strategist Ancilla Marcelina, Independent UGC Creator Ilias Goh, and Meta Agency Partner Nadia Zain.

Roar Global Chief Marketing Officer Umair Wolid said: “Continuous partnership and ongoing engagement with Meta lets us translate global trends into measurable growth for Sri Lankan brands. The Summit’s workshops and knowledge forums armed our team with fresh data, formats and creative best practices to accelerate regional expansion of the beauty segment.” Delegates experienced Meta’s new ‘Live Shopping’ feature in real time, and enjoyed an exclusive, on site trial of the Ray‑Ban Meta AI Glasses, highlighting the platform’s vision for immersive, creator‑led commerce.

Throughout the summit, attendees explored key themes across sessions such as ‘Culture of Beauty’, ‘Creators of Beauty’ and ‘Future of Beauty’ that delved into APAC’s evolving beauty trends, drifts in beauty brand storytelling, the role of creators on Reels, and emerging technologies shaping the industry’s next chapter – insights Roar AdX will channel into upcoming campaigns and consultancies for its beauty portfolio.

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