RoarAdx celebrates five years of fuelling Meta advertising success in South Asia

The Roar AdX Team – Sri Lanka  

Mustafa Kassim Founder/CEO Mustafa Kassim

Roar Global Chief Marketing Officer Umair Wolid

Roar Adx, a leading digital platform media solutions company, is celebrating five years of driving Meta advertising solutions and growth for brands across the country. 

Since its inception, Roar Adx has delivered over 10,000 hours of expert consultancy, empowering over 5000 brands to scale their Meta advertising success through tailored strategy, data-driven creativity, and seamless local billing solutions. 

Roar Global Chief Marketing Officer Umair Wolid said: “Our journey over the past five years reflects our commitment to transforming how Sri Lankan brands grow and engage in the Meta’s family of apps. Roar AdX was founded on the vision to enable local brands to harness the full potential of Meta platforms. Five years in, we’re proud to be that partner for thousands of businesses, helping them scale with strategy, creativity, and insight. This milestone reflects the collective ambition of the brands we work with and the dedication of our team.” 

With a mission to make digital advertising scalable and accessible, Roar Adx combines expert strategy, data-driven creativity, precision tracking, and local payment solutions, making it the trusted partner for Meta advertising in Sri Lanka. From delivering over 500 technical consultations to training more than 5000 individuals in Meta advertising, Roar Adx has played a pivotal role in nurturing digital marketing talent and raising industry standards.

Mustafa Kassim Founder/CEO Mustafa Kassim said: “Roar Adx embodies the spirit of innovation and impact that drives everything we do at Roar Global. In just five years, it has grown from a bold idea into a trusted partner for digital growth in Sri Lanka and beyond. We’re now expanding this expertise across Southeast Asia—enabling more brands in the region to benefit from our service offering. The journey ahead is exciting, and we’re just getting started.”Roar AdX’s service offering is designed to deliver measurable, business-driven outcomes. The company provides strategic campaign execution, creative optimisation powered by real-time insights, and advanced conversion tracking to enable smarter decision-making. Its specialised media buying platform offers a comprehensive solution for brands looking to simplify and scale their Meta advertising efforts—featuring data-driven insights, intuitive campaign optimisation tools, and streamlined fund management. Clients also benefit from on-demand support from Meta Blueprint Certified specialists and seamless local billing, making transactions efficient and hassle-free.

As the future of marketing becomes increasingly digital-driven, Roar Adx remains committed to helping local brands navigate the evolving landscape with confidence, creativity, and purpose.

Roar Adx is a fully owned subsidiary of Roar Global, a conglomerate of marketing and AI businesses, working in cohesion to enable companies to thrive in the digital age. 

   FT Key take   

5 years of Roar AdX – highlights

• Strategic growth partner to 5000+ brands: Delivered over 10,000 hours of expert consultancy, helping thousands of local brands unlock growth on Meta platforms
• Driving industry upliftment: Conducted over 500 technical consultations and trained over 5000 individuals, nurturing Sri Lanka’s digital marketing talent and setting new industry standards
• Performance-led, scalable solutions: Offers endto- end Meta advertising services designed to deliver real business outcomes