SLAHAB joins Ch17 Loyalty to promote youth engagement in the grooming industry

Sri Lanka Association of Hairdressers & Beauticians (SLAHAB), the apex body of the grooming industry in Sri Lanka has embarked on an ambitious new program to popularise and promote the industry through youth engagement at district and provincial level.

With wide experience in managing the hairdressing and beauty salon in a number of locations, Nayana Karunaratne heads SLAHAB with the objective to reach out to more and more youth both males and females to join this enterprise as professionals and to engage in lucrative business.

This industry is for the youth and has to be managed by the youth, Nayana Karunaratne emphasised. With many years of hands-on experience, Nayana feels that the grooming industry needs proper guidance from the helm as a wrong approach could result in disastrous consequences both for the trade as well as for the entrepreneur.

The proposed program is to enlist new membership, provide training in the trade, marketing, customer engagement and business management. “We want to recognise all those who come forward to join the trade, recognise them as an industry stakeholder and reward them appropriately,” she added.

For the first time, SLAHAB has joined hands with CH17 the pioneers in loyalty pledged to support SLAHAB to meet its goals and to assist in uplifting the standard of the industry.

CH17 loyalty will provide the necessary infrastructure to SLAHAB to build its own base of professionals, manage its membership, provide access to a large and widely spread loyalty customer base and even provide assistance specific to a Micro SME with the support of CH17’s partners – the Federation of Chamber of Commerce and Industry (FCCISL).

SLAHAB Founder and President Nayana Karunaratne signed a memorandum of Understanding recently with CH17 CEO/Director Jumar Preena to reactivate and promote the industry based on SLAHAB guidelines.