Singer, Retail Brand of the Year for 2nd time at Global Banking and Finance Review Awards

Singer (Sri Lanka) PLC, the country’s premier consumer durables retailer was recently bestowed with the coveted ‘Retail Brand of the Year Sri Lanka 2021’ award at the 11th Global Banking and Finance Review Awards – one of the most prominent events in the corporate awards calendar.

Singer brought home this prestigious award for the second consecutive year, reiterating its resurgence in Sri Lanka’s retail sphere and affirming itself as the retail giant for a reason. Singer has been constantly featuring among the winners of top local and global awards events, further extending its winning run. 

The annual awards ceremony organised by the British based Global Banking and Finance Review Magazine is a highly sought-after awards event that seeks to recognise innovation, inspirational changes and notable achievements in the corporate world and is a global recognition that many corporates across the world wish to hold on to. 

Sharing his thoughts on the award, Singer (Sri Lanka) PLC Group CEO Mahesh Wijewardene said, “This accolade is indeed a great source of pride for us at Singer and is a testament to the hard work put in by the entire team to provide an unmatched retail experience with a strong focus on customer-centric solutions. In what was an extremely challenging year, we were able to sustain growth and commit ourselves to serve our customers around the clock, having streamlined our operations to suit the ‘new normal’. Hence we are very pleased to receive this award as a truly Sri Lankan company that strives to elevating and enriching the lives of Sri Lankans with world’s best retail products and solutions. It is also noteworthy that Singer Sri Lanka PLC has been rated as (AA) LKA stable by Fitch Ratings for the company’s robust financial results, resilience and commitment to stay ahead of the curve during these challenging times.”

Singer (Sri Lanka) PLC is the leader in Sri Lanka’s consumer durables market and is renowned for offering a wide range of top-quality local and international brands to its growing number of consumers across the country. Singer continues to reach out to its customer base via 432 retail outlets consisting of Singer Mega and Singer Plus showrooms and E-commerce platform (www.singer.lk). Singer owns a portfolio of over 600 electronic items, 1,200 home appliances and boasts more than 50 internationally renowned brands. In order to provide consumers with greater flexibility when making purchases, Singer offers its consumers interest-free schemes, special discounts, trade-in discounts, free offers and credit card offers.