Singer partners with Japan’s Panasonic to expand distribution in Sri Lanka

Monday, 21 February 2022 02:11 - - {{hitsCtrl.values.hits}}

Singer CEO Mahesh Wijewardene

Panasonic India and South Asia CEO Manish Sharma

Singer (Sri Lanka) PLC, the largest consumer durable retailer in Sri Lanka, has partnered with the iconic Japanese brand Panasonic, a leading diversified technology company, to retail a wide range of consumer durable, electronics, and home products.

The range includes; AC’s, TVs, Refrigerators, Personal Care, Audio, Iron, fans, Microwave Ovens, Hot Showers, and Vacuum Cleaners at Singer showrooms countrywide.

Commenting on the significance of partnering with Panasonic, Singer CEO Mahesh Wijewardene said: “We are happy to enter into this comprehensive partnership with Panasonic, as their commitment to offering consumers a better life and a better world goes well with Singer’s trust and vision to uplift and enrich the lifestyles in Sri Lanka.

The significance of partnering with Panasonic is that we give consumers an opportunity to purchase the full range of Panasonic products that will enable them to enhance their brand presence as well.”

Commenting on the partnership with Singer, Panasonic India and South Asia CEO Manish Sharma said: “We are delighted with the partnership with Singer PLC. Our products are known for convenience, comfort, durability and lower total cost of ownership providing a ‘Better Life’ and a ‘Better World’ to the consumers. Through this partnership, we hope to strengthen our brand presence in Sri Lanka and expand our geographical reach.”

Singer has been in the business for over 140 years with over 430 retail outlets island-wide with an unmatched presence all through Sri Lanka with island-wide delivery, trusted warranty, and after-sales service.

The Panasonic brand name goes back to 1955 and was a well-known brand for audio speakers then. Panasonic is committed to creating a better life and a better world, continuously contributing to the evolution of society and to the happiness of people around the world. With this partnership, customers now have a more convenient and easily accessible way to purchase Panasonic products backed by Singer warranty and after-sales service through the countrywide network of outlets and a state-of-the-art e-commerce platform Singer.lk.