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Singhagiri CEO Lasantha Alwis (right) and EWIS Colombo CEO Sanjeewa Wickramanayake shake hands to symbolise the partnership at a media conference last week. Others from left: EWIS Colombo General Manager Chamara Sahabandu, E-W Information Systems Director International Relations & Business Development Nirmal Peiris, EWIS Colombo Director Roseanne Wijayanayaka, Singhagiri Head of Finance Andy Prashanthan, Head of Brands Kalpa Nallahandi, and Brand Manager (TV/AV) Tharanga Senadeera
Leading Consumer Electronics Retailer, Singhagiri Ltd., together with Sri Lanka’s first-ever original device/equipment manufacturer, EWIS Colombo Ltd. (ECL), last week launched SGL android smart TV.
The breakthrough marks the fruition of an agreement signed in March 2022 authorising ECL to produce TVs under the Singhagiri banner.
The EWIS factory in Sooriyawewa completed the manufacture of the first batch of android smart TVs recently. The TV bearing Singhagiri’s flagship brand SGL, is available at all Singhagiri showrooms with a comprehensive SGL and EWIS warranty. The TVs come with essential local and international apps such as Teams, Zoom and more.
The partnership agreement entered into last year by Singhagiri CEO Maheshi Anandasiri and ECL Chairman Sanjeewa Wickramanayake marked a breakthrough in Sri Lankan manufacturing history as the first initiative taken to revitalise the country’s lagging economy while improving the prospects for local industry.
The monumental project is expected to empower the local workforce while promising the Sri Lankan consumer a locally manufactured high-quality product.
Singhagiri and EWIS hope that this bold step to manufacture and assemble quality televisions, using locally sourced material, would validate the ‘made in Sri Lanka’ tag. The competitively priced SGL TV presents an ideal homegrown alternative to local consumers deprived of the privilege of imported electronic and electrical goods.
