Softlogic launches Walton brand in Sri Lanka

Softlogic Retail Ltd., a fully owned subsidiary of Softlogic Holdings PLC and one of Sri Lanka’s leading consumer electronics and furniture retail networks, recently partnered with world renowned multinational consumer electronics brand Walton to introduce the Walton brand of TVs to the Sri Lankan market.

Walton is a leading electronics brand which is available in more than 40 international markets covering Europe, Asia, the Middle East and Africa. Launching the brand in Sri Lanka is one of Walton’s milestones towards achieving their vision of ‘Go Global 2030’ and becoming one of the best electronics brands by 2030. 

Walton Global Business Division President Edward Kim said: “We are moving ahead with a vision of becoming a global leader in the electronics industry. To reach this vision, Walton emphasises on expanding its brand presence in the global market. And thus, Walton is going to start its TV export to Sri Lanka under its own brand logo.”

Softlogic Retail Ltd. Chief Executive Officer Mohammed Rizvi said: “Softlogic is immensely pleased to launch the Walton brand to the Sri Lankan market. With our diversified business eco system within the retail market, we have built a strong and loyal customer base who have come to trust us in bringing them the best brands in the world which enrich and upgrade their lifestyle. I’m sure Walton will be one such brand where our customers will be delighted with its superior product quality and affordability.”

In the initial phase Softlogic plans to introduce the Walton 32-inch LED TV targeted toward the mass market segment where there is expected to be a strong demand. This would soon be followed with the larger screen LED TVs. The Walton 32-inch LED TV comes with High Definition (HD) Technology which gives high quality picture experience to viewers together with the new trendy narrow bezel design which adds a cosmetic appearance to the product. 

The product will be made available in over 200 Softlogic and Softlogic Max Showrooms located island-wide and also on www.mysoftlogic.lk, Softlogic’s e-commerce store. While offering the most affordable 32” LED TV in the market, Softlogic Retail has a host of attractive in-store payment plans; such as 0% interest-free instalment schemes on leading credit cards for up to 60 months, as well as up to 12-months interest-free hire purchase payment plans under Softlogic’s popular ‘Poli Free Hithata Free’ scheme.

Softlogic is a local powerhouse in the Consumer Electronics and Furniture space offering a diverse range of popular leading international brands which include state-of-the-art TVs, home theatre systems, audio systems, refrigerators, washing machines, air conditioners, laptops, mobile phones, kitchen appliances, fitness equipment from some of the world’s most loved brands and a wide range of furniture under its own brand, Softlogic Furniture. Walton will be the newest addition to its world-renowned brand portfolio.