Sri Lanka Embassy in Germany focuses on supporting Agri exporters

Monday, 13 September 2021 00:00 - - {{hitsCtrl.values.hits}}

Webinar on ‘The Art of Approaching a Buyer in Agri Products Sector’

A webinar focusing on educating Sri Lankan Agri products exporters on how best to connect with the right buyer in EU market, ‘The Art of Approaching a Buyer in Agri Products Sector’ was held on 31 August with over 180 participants.

This was the third of a series of highly successful webinars being organised by the Embassy of Sri Lanka in Germany in collaboration with the Import Promotion Desk of Berlin and Export Development Board of Sri Lanka to support exporters in better understanding the EU market, with a special emphasis on organic Agri products.

Export Development Board of Sri Lanka Chairman Suresh De Mel, delivering the welcome remarks, highlighted the importance of a professional approach in reaching out to buyers, especially in the current context of COVID-19, which has limited the engagements to a virtual world.

The highly interactive forum was hosted by Lead Expert on Market Intelligence Gustavo Ferro and International Trade Consultant Vanessa Kuth, who shared their expertise on strategies and approaches to identifying the ‘right buyer’ for sustainable business relations and elaborated on the importance of strategic communication, which is critical when entering a healthy business partnership with European buyers. The two experts also shared the latest information on the European market access points, wholesaler/importer requirements, packaging and labelling, and retail market requirements.

The session also paid special attention to challenges posed by General Data Protection Regulations in Germany and Europe and suggested innovative solutions which could bypass such obstacles in reaching out the right focal point of the target companies.

A case study was presented by Chairman/Founder of Worga Naturals Nishantha Jayathilaka, a Sri Lankan exporter of organic dehydrated fruits and organic spices, on how he successfully entered the European market with the support of IPD, and his firsthand experience of dealing with buyers in EU. International Trade Consultant of the Import Promotion Desk of Berlin Linda Mense moderated the expert forum, which provided the opportunity for Sri Lankan Agri exporters to raise their concerns and seek clarifications on practical issues they encounter in their engagements with European agencies.

Concluding the session, Ambassador of Sri Lanka to Germany Manori Unambuwe commended the support extended by the experts, officials of the EDB, IDP and the Foreign Ministry in this initiative and extended an invitation to participate at the upcoming webinar on ‘European Standards and Certifications’ scheduled to be held towards end-September 2021. Ambassador Unambuwe also briefed on the initiatives undertaken by the mission to collaborate with German organic agriculture agencies in Sri Lanka’s journey towards a fully organic agriculture nation.

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