Sri Lanka SIR appoints Neluka De Alwis as Chief Marketing and Sales Head to expand operations

Sri Lanka Sotheby’s International Realty (SIR) has expanded its team in Colombo by appointing internationally acclaimed sales and marketing professional Neluka De Alwis as the ‘Chief Marketing and Sales Officer’.

Neluka is a visionary Sales and Marketing professional within the Real Estate sector in Sri Lanka with an unparalleled track record of marketing high-rise apartments across some of the most iconic projects in Colombo for over 24 years and extensive experience in handling local and international clients. During her outstanding career, she has received accolades for her achievements at multiple award shows. 

She was named one of ‘Top 50 Women Leaders in Asia’ by CMO Asia (2016), received the ‘Woman Super Achiever’ award at the fifth World Women Leadership Congress (WWLC) in Mumbai (2018), was recognised as a ‘Woman Super Achiever’ in the Real Estate Sector at CMO Asia’s 10th anniversary celebrations (2019) and was also picked to be among ‘Top 400 Women from over 50 nationalities’ at the 6th World Women Leadership Congress (WWLC) in Mumbai (2019). Prior to this, Neluka was spearheading the sales and marketing operations at Shangri-La’s One Galle Face Residences.

Neluka’s appointment will help enhance the sales and marketing efforts of SIR’s Sri Lanka operations with a special focus on one of Colombo’s most prestigious developments – Sapphire Residences. These residences comprising 132 magnificent sky mansions and located at the prime Galle face oceanfront is set to redefine luxury vertical living in Colombo. Sapphire Residences is on course to complete in 2023. Sri Lanka SIR is the global sales and marketing service provider for Sapphire Residences. 

Established in 1976, Sotheby’s International Realty (SIR) is a global real estate brand that has become the world’s premier luxury residential real estate brokerage. Its international network spans across 81 countries and territories, over 1,000 offices and 25,000 Sales Associates who collectively generate US$ 204 billion in annual sales.

“We are excited to expand our team in Sri Lanka with the addition of Neluka De Alwis, who is undoubtedly a seasoned Sales and Marketing professional in the Real Estate space in Sri Lanka. The demand for luxury goods and lifestyle is witnessing an upward trajectory despite the turbulence of the past two years or so due to the pandemic and the current volatility in the economy. 

“Neluka’s experience of nearly a quarter of a century in this domain will help us to capitalise on current market trends to boost sales for the iconic Sapphire Residences, our other listings in the region, international sales, and drive the Sotheby’s International Realty’s Citizenship by investment program in Sri Lanka,” stated Sri Lanka Sotheby’s International Realty President Ashwin Chadha.