Airtel awards supply chain and logistics solution contract to Hellmann Worldwide

Bharti Airtel, in order to streamline their supply chain management processes in Sri Lanka, has awarded the official contract to Hellmann Worldwide Logistics, selecting them as its business partner to facilitate end-to-end logistics services.

With this strategic partnership, Hellmann will now offer a complete integrated logistics solution with a single point of contact across all touch points in Sri Lanka.

Exchange of contract between Hellmann and Bharti Airtel Lanka by Suren Goonewardene – CEO/MD, Bharti Airtel Lanka and Ashok Jaidka – CEO, South Asia Hellmann Worldwide Logistics. Others in the picture from left: Ramasamy Chandrasegar Manager (Operations) – Contract Logistics and Consultancy, Hellmann Worldwide Logistics, Dinesh Gunewardena – Manager Business Development, Contract Logistics and Consultancy, Hellmann Worldwide Logistics, R. Thyagarajan – Chief Financial Officer, Bharti Airtel Lanka, Tania Polonnowita – Managing Director, Hellmann Worldwide Logistics, Theodore Gunasekara – Head of Supply Chain Management Bharti Airtel Lanka, Rushdi Zackariya – Head of Logistics, Bharti Airtel Lanka and Mark Hellmann – President and CEO, Asia Hellmann Worldwide Logistics

“We are extremely pleased in entering into this strategic business partnership with Hellmann Worldwide Logistics,” said Suren Goonewardene, MD/CEO of Bharti Airtel Lanka. “In the years to come, seamless supply chain management with streamlined processes along with operational excellence will be the differentiator to competitive advantage.

“Therefore this partnership is evidence to our commitment in working towards delivering high levels of customer delight through a responsive solution” he further added.

“Considering the nature and scope of operations of Bharti Airtel in Sri Lanka, we were awarded this important contract which directly links to the expansion drive of our vertical based business solutions in Sri Lanka in the areas of telecom, fashion, automotive and healthcare.

“Through this contract, we intend providing the required robust and responsive supply chain solution which will enable Airtel Lanka to respond speedily to dynamic market conditions prevailing currently in the Sri Lankan market,” said Tania Polonnowita – Managing Director Hellmann Worldwide Logistics – Sri Lanka.

Hellmann Worldwide Logistics, one of the leading global forwarders has made significant progress in advancing its foot print in Sri Lanka for the service portfolio in vertical based contract logistics under which it has made several key investments in industries such as automotive, fashion, healthcare as well as telecom.

With over 440 own offices spread in over 155 countries, Hellmann Worldwide Logistics is able to offer integrated contract logistics on a global scale to all its clients in vertical based contract logistics business operations as well as general freight based operations.

Bharti Airtel Lanka commenced commercial operations of services in Sri Lanka in 12 January 2009, and was the fastest operator to reach one million customers. Currently, with over 1,600 towers established across the country and capturing strategic ranking positions in various areas in less than four years of operations, Airtel has emerged as Sri Lanka’s fastest expanding network offering 3G and 2G services in all districts.

Registered under the Board of Investment, Airtel Lanka provides digital mobile services into Sri Lanka which includes voice telephony, voicemail, data services and GSM based services. The company has also received accreditations such as British Standards Institution’s ISO 27001:2005 and BS 25999-2:2007 for its continuous efforts towards information security and business continuity.