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Saturday, 14 May 2016 00:00 - - {{hitsCtrl.values.hits}}
The opening of the new outlet by Minister Rishad Bathuideen with the Lanka Sathosa Chairman Dr Rohantha Athukorala
One of Sri Lanka’s truly national brands “ Alericks” launched their newest product range in the key city of Vavuniya- Nelumkulam at Lanka Sathosa outlet number 317 under the distinguish patronage of the Minister of Industry and Commerce Rishad Bathuideen. Also present was the Chairman Dr Rohantha Athukorala and senior officials from Lanka Sathosa.
‘I am proud powerful brands of one time Alericks are being launched again to reach the discerning Sri Lanka palate in our very own number one retail chain Lanka Sathosa’ said Minister Bathiudeen.
‘It’s great to see the imagery of contemporary brands like Alericks rated 3.6 on AC Nielson as a retail chain leader. Now we must both partner and build the two brands to be one at the top of the mind in the years to come, he said. After all, nobody can beat the price challenge of Lanka Sathosa he voiced in the back drop of Alanna Sathosa achieving a record 312 million sale on a single day at the eve of the New year on the 12th of April, which touched a million households in Sri Lanka which is the power of the brand Lanka Sathosa.
Dilusha, brand manager for Alericks ice cream, commented “After years of research we launched the newest concept of ice creams at an affordable price. Together with Lanka Sathosa we will increase the penetration and thereby drive a new lifestyle in a typical Lanka Sathosa consumer. “
‘The challenge is to drive awareness and trial so that we allow the product to win the respect of the product connect’ voiced Lanka Sathosa Chairman Dr Rohantha Athukorala.
