Alpha to launch ‘Swap and Save Promotion’ for second consecutive year
Saturday, 6 December 2014 00:01
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Alpha Industries, one of the leading furniture manufacturers in Sri Lanka, is bringing back the ‘Alpha Swap and Save’ promotion, giving their valued customers the opportunity to upgrade their homes with brand new furniture.
The ‘Alpha Swap and Save’ promotion encourages existing Alpha customers to bring in any type of furniture in any condition and be entitled to discounts up to 20% when purchasing brand new items of Alpha home furniture. The promotion will be valid till 31 December and will be held in all 13 Alpha showrooms islandwide.
Free delivery and installation will also be provided in any part of the country. The showrooms are spread across the cities of Battaramulla, Maharagama, Panadura, Nawala, Wattala, Kurunegala, Kandy, Ratnapura, Matara, Colombo, Negombo, Gampaha and Jaffna.
Speaking about this new promotion, Safraz Careem – Director Sales and Marketing of Alpha Industries, stated: “The ‘Alpha Swap and Save’ Promotion provides a wonderful opportunity for our customers to upgrade their home furniture since the promo kicks off just before the festive and new year season. Brand new items or even a single item of furniture can really enhance the look and feel of a home. This year’s ‘Alpha Swap and Save’ Promotion is even bigger and better than last year as we have an expanded branch network from where we can reach out to more customers. In addition, we are providing free delivery and installation in any part of the country.”
Alpha Industries is known to be one of the few companies in the country that provide total furniture customisation based on individual customer needs. “With our three state-of-the-art factories, we have the capability to customise any of our products to suit the customer’s needs, be it the space availability, the perfect colour, the pattern or design to match their style or the material that suits their personal taste,” Careem claimed.
Commenting on the Alpha home furniture range, Careem stated, “Until recently, Alpha Industries was widely known as the market leader for safes and office furniture where the brand had established as a household name island wide. Given this sort of background and expertise, it was only natural that we broadened our product range to include home furniture, thus giving our customers a wider choice of high quality furniture.”
He added that the company’s home furniture range included exquisitely designed and masterfully crafted living, dining and bedroom sets at competitive prices. “It all boils down to providing the customer a product that gives them the right value for what they pay,” he added.
Established in 1963, Alpha Industries is a subsidiary of Finco Group that manufactured steel office furniture during its early days and later expanded to manufacture all kinds of security safes for which it continues to be the market leader even today.
The company later ventured into the manufacturing of steel, melamine and wood-based office furniture in addition to designing and executing its own office interiors. The company operates three factories and employs approximately 650 employees. Today, Alpha also manufactures furniture for homes, hospitals and the leisure sector.
