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Associated Motor Ways Ltd. and New Holland Fiat India, part of CNH Industrial have entered into a partnership Agreement on 18 December 2013 to market NewHolland Tractors in Sri Lanka to bring about quality enrichment in the agricultural mechanisation in Sri Lanka.
CNH, an amalgamation of the Case IH and New Holland brands, has a worldwide reputation and expertise and consists of brands and products with a rich history of over 170 years. From tractors and combines, excavators, wheel loaders, trucks, buses, firefighting and civil protection vehicles to powertrain solutions for on and off road and marine, the group designs, produces and sells ‘machines for work’.
The New Holland Agriculture brand has built its reputation on the success of its customers, cash crop producers, livestock farmers, contractors, vineyards, or groundscare professionals, who can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture. A highly professional global dealer network and New Holland’s commitment to excellence guarantee the ultimate customer experience for every customer.
AMW, a long standing trusted family name for all motor vehicle needs in Sri Lanka has partnered with CNH in a bid to bring to Sri Lanka a wider range of equipment from New Holland Fiat India’s state of the art plant at Greater Noida. This plant, spread across 60 acres is fashioned after the many International plants found across the world. The Greater Noida plant has been awarded various ISO certifications and aggressively drives Health, Safety and Quality initiatives and applies world class manufacturing methodologies.
Having sustained their record as agents for leading automobile manufacturers such as Nissan, Suzuki, Piaggio, Renault and Yamaha, AMW continues to raise the bar in standards and is currently the agent on record for British Petroleum, Castrol, Goodyear tyres, Marathon, Epic, and Sonax products. AMW’s strength however is in its customer focus, concentrating on after sales and building lasting customer relationships. For this reason, AMW enjoys a wide reach for its extensive range of products and services.
“The partnership with CNH will no doubt be an added advantage for us. Being able to reach out to the agricultural and farming community in our country, who undergo hardships yet provide us with an immense service is something we are proud to be doing. No doubt the added benefit from our Capital Leasing arm will be of great help to our customers,” said AMW Managing Director Samantha Rajapaksa.
AMW stands strongly behind CNH’s vision for Sustainable Agricultural solutions and its solutions as a clean energy leader. Together, CNH and AMW hope to make a difference in this sector within Sri Lanka.
