Anchor celebrates 125 years in Sri Lanka

Anchor, Fonterra’s flagship brand synonymous with high quality dairy nutrition for the whole family, celebrates its 125th anniversary this year. To mark this milestone and celebrate the achiever in every child, Anchor is launching a competition in January 2012 to enable children from 125 local provincial schools the opportunity to compete and win school equipment and learning materials.

This competition will encourage children from across Sri Lanka to creatively express how proper nutrition will lead to a better Sri Lanka, through a variety of outlets including writing, drawing and design. This will touch the lives of over 25,000 children from the winning schools where they benefit from a variety of great educational prizes, in line with Anchor’s efforts to support and encourage each and every child to become an achiever.

Created in 1886 in a farm in New Zealand, Anchor has now become the front runner in many countries by staying true to its promise of providing a range of products of the highest quality made from the purest and freshest milk from New Zealand. During Anchor’s presence in Sri Lanka, it has focused on its core values of being the mother’s trusted choice of a natural source of dairy nutrition for the growth and development of children.

Achyut Kasireddy, Managing Director, Fonterra Brands Lanka said, “Anchor products are made from the highest quality  milk collected from cows grazed in the lush green pastures of New Zealand.  Our products meet the highest quality standards. We do this by testing the milk consistently - from the source of milk collection to consumer. There are over 50 tests conducted throughout the supply chain, which is far higher than industry standards. This is the assurance we give to our consumers who have built their trust in Anchor as their nutritional partner of gold standard quality. Fonterra is a dairy cooperative, our shareholders are also our suppliers, and hence we have control over the product from cow to consumer. It is this Gold standard nutrition which Anchor has provided to millions of families over many generations for the past 125 years.  We will continue delighting consumers with our high quality Anchor milk in a range of products suited for different consumer needs. Through our many initiatives we will continue to inspire and support children’s development and look forward to enrich the lives of many more families in the next 125 years and more.”

Three million glasses of Anchor milk are consumed across the island everyday, bearing testament to the fact that Sri Lankan families trust Anchor to provide the best and high quality dairy nutrition.

This was further emphasized by Anchor’s win at the SLIM Nielsen Peoples Awards 2011, the award for FMCG Brand of the Year, with Sri Lankans across the island being polled in a survey carried out by the Nielsen company. Furthermore, Anchor’s recognition as one of Asia’s Best Brands at the CMO Asia Awards 2011 organized by the World Brand Congress highlighted the strength of the brand in the Asian region.

Throughout the years, Anchor has grown as a brand and has innovated new products to better cater to the evolving needs of the Sri Lankan milk market.

During this expansion, Anchor has strengthened its gold standard quality and best nutrition through its entire range and continues to be known as a brand trusted by mothers to provide great-tasting and nutritious milk products.

 Aside from Anchor Full Cream Milk Powder, the Anchor range also has given to consumers Anchor PediaPro - a growing up milk formulated for children aged 1-6, and Anchor Newdale – a range of dairy products produced from fresh milk collected from 4000 Sri Lankan dairy farmers to offer a healthy tummy to keep kids healthy everyday through tasty nutrition in convenient formats.