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Marking a new milestone, Schneider Electric IT Business, the global leader in power management and surge protection solutions, signed up with Trident Corporation, a pioneer distribution partner for reputed IT brands to promote its branded APC UPS range.
Thakral Group Sri Lanka CEO & Country Manager Manish Fitkariwala, Trident Corporation Assistant General Manager Hilmey Niyas, Schneider Electric Country President for Sri Lanka, Bangladesh and Maldives Pradeep Saikia and Schneider Electric General Manager IT Business for Sri Lanka and Maldives Manoji S. Samararatna signed the partnership agreement in Colombo recently.
With the addition of APC power management solutions under its portfolio, Trident aims to fill the vacuum in the market by introducing the world-renowned UPS brand to Sri Lanka with the commencement of sales from January 2014.
Commenting on the aspects APC by Schneider Electric considered when partnering with Trident as the Authorised Distributor for APC UPS range in Sri Lanka, Manoji S. Samararatne stated: “We’re excited to partner with Trident Corporation to jointly provide innovative and energy efficient power management solutions to our valued customers. With Trident’s strong presence in the market we are confident that APC by Schneider Electric APC, known for legendary reliability, would set the standards for quality, innovation and support for power protection solutions from desktop systems to data centre operations to entire facilities, in the country.”
Trident Corporation is part of Singapore based Thakral Group, a conglomerate with a strong presence in over 35 countries in Asia, Eastern Europe and Middle East. Being a pioneer IT distribution company in Sri Lanka distributing some of the leading global brands such as Microsoft, HP, IBM, Lenovo and over 20 lifestyle and mobile accessory brands, Trident Corporation has earned the trust of the channel members and the consumers in Sri Lanka for the last 15 years.
Trident also has a channel reach of over 200 partners in Sri Lanka which will gives it the opportunity to penetrate the market efficiently. Moreover the branch offices located in Kandy, Jaffna, Galle and Ratnapura along with Authorised Service Centres at each location will ensure timely response and after sales support when it comes to troubleshooting and repairs of the products should the need arise without bringing the unit to the main Service Centre in Colombo.
Sharing his views on the partnership Thakral Group Sri Lanka CEO Manish Fitkariwala said: “Our vision is to make all leading multinational brands available for the Sri Lankan consumers across the island. All these products/brands will be backed by best after sales service and support offered through our main Service Centre in Colombo and branches in Kandy and Jaffna. The partnership with APC by Schneider Electric provides us a competitive advantage to fill the market need for a high quality and reliable UPS brand. In 2014 we look forward to an aggressive launch of this product across the island through our island-wide partner network. Our fully-fledged service centre will accommodate and provide the required service level with qualified technical resources to meet the customer requirement on after sales service for APC by Schneider Electric.”
