Appollo to distribute Furata instant fruit drink

Friday, 28 March 2014 00:02 - - {{hitsCtrl.values.hits}}

Appollo Distributors Ltd. and J.A.S. Marketing Ltd. have delivered a much needed product to Sri Lanka’s instant fruit drink market in the form of Furata. The launch of Furata was held on 7 March 2014. Furata, meaning ‘sweet drink’ in Arabic, is a powdered fruit mixture that is produced in the United Arab Emirates and packaged in Sri Lanka, using premium quality fruit pulp imported from Germany. The feeling of natural freshness is infused in every drink of Furata, which is a HACCP certified beverage.

Appollo Distributors together with J.A.S. Marketing introduced Furata for Sri Lankan consumers to enjoy an affordable, instant beverage in nine fruity flavours and in a range of convenient sizes. Furata is available across the globe while the product enjoys an especially strong presence in the Middle East. Orange, mango, lemon, mixed fruit, peach, strawberry, mixed berry, raspberry and pineapple are the nine flavours available in the Furata brand of instant fruit drinks. Furata features one of the largest ranges of fruit flavours in Sri Lanka’s instant fruit drink category, giving the public more freedom to choose a flavour they prefer. Preliminary flavour tests have come back with excellent results from Sri Lankans who have praised the fresh taste as well as the nutritional benefits of Furata. Furata is available in a variety of packaging sizes including 900 g, 500 g, 250 g, 25 g packets and 900 g and 2.5 kg tins. The larger packs and tins are best suited for institutional purposes while the smaller packets are available to the retail market through Appollo’s island-wide distribution. Stores across the country can now stock Furata’s instant fruit drink varieties.

Appollo Distributors have introduced Furata as part of an ongoing expansion in FMCG distribution. True to its slogan, ‘Anytime Anywhere’, the dedicated and vastly experienced brand management and channel management team of the company contributes to the distribution of products across the island through several channels including retail, wholesale, modern trade and food service. Appollo Distributors currently distributes its own brands and internationally renowned brands of canned fish, bakery ingredients, jellies and desserts, sauces, spices and seasoning, instant noodles, soya nuggets, essences, colouring and emulsions. Appollo is also the sole distributor for Bakels (one of the world’s largest bakery ingredients manufacturers), Lotte (one of the top confectioners in the world), Indomie (one of the region’s largest instant noodle manufacturers) and Miwon.