Asian Alliance Insurance ties up with Von Fidel, K9

Asian Alliance Insurance PLC entered into a MoU with Von Fidel, who is in the business of breeding and training quality working dogs in Sri Lanka on 3 October 2011.

The two companies entered into a MoU with the objective of adding value to their organisations and customers who care for their pet like a child. Considering the changing needs of today’s discerning pet lovers, AAI & Von Fidel believe this partnership will be an ideal platform of benefits for both companies and their clientele.

As a result of this tie-up the Alliance Pet Insurance customers will now have the opportunity to consult Von Fidel experts in deciding the best path towards the socialisation, training and welfare of their puppies and dogs. They will benefit from a range of discounts and expertise knowledge in the areas of dog training, canine behaviour consultations and unique boarding services.

Alliance Pet Insurance is the first and only pet insurance solution in Sri Lankan that covers medical and surgical expenses of dogs aged four months to seven years; the policy can be obtained from designated vet hospitals and clinics, offering added convenience to the dog lovers.

The Alliance Pet Insurance policy covers not only death due to accident or illness but also a variety of other circumstances, including surgical and medical expenses, together with the cost of medication, boarding kennel fees, etc. incurred at any registered vet clinic or hospital. Further, this unique policy offers a reward to recover lost or stolen dogs and third party liabilities such as personal injury and damage to property caused by the pet.

“This strategic tie-up will no doubt add value to the professional and personalised services extended to our customers; we are happy to have Von Fidel partnering our new avenues of insurance to suit the needs of our customers who are passionate about their pets. Our successes have always been driven by understanding our customer needs better and processes & systems which are pivoted on innovation,” stated Ramal Jasinghe, Director/CEO of Asian Alliance Insurance PLC.

Commenting on this strategic tie-up, Director – Operations of Von Fidel, K9 Alfie Ameer said: “As the pioneer and premier organisation in the island dedicated to the breeding and training of dependable working dogs, partnership with the pioneer pet insurance provider in the country is the natural choice in protecting our valuable working dogs, both breed stock and green dogs in training to meet stringent requirements by their future agencies and serve mankind.”

Von Fidel leverages from a global network of experts determined to develop the finest working dogs to fulfil emerging global requirements. Breed stock has been sourced from the finest European working bloodlines that have consistently produced successful working dogs currently in service with law-enforcement agencies in the US and other developed nations.

It was therefore necessary to protect Von Fidel’s future working dogs with the best insurance solution in the country. Von Fidel is glad to provide Subject Matter Expertise (SME) to further enhance the services offered by Alliance Pet Insurance towards the welfare of our canine best friends.

As a company who pioneers in providing protection to the customers, Asian Alliance is privileged to be associated with Von Fidel, K9. Both companies are of the opinion that this unique tie up will be the stepping stone for a long term business partnership, and more value added services in the future, between Asian Alliance Insurance PLC and Von Fidel, K9.

Asian Alliance Insurance PLC was acquired by the Softlogic Holdings recently which has further strengthened the stability of the company. Softlogic is one of the leading, dynamic organisations in Sri Lanka today, having expanded and diversified into the growth sectors of retail, healthcare, ICT, automobiles, travel & leisure and finance, holding authorised distributorships for some key global brand names.

Softlogic today employs over 5,000 people within its offices located in Sri Lanka, Singapore and Australia. AAI believes that this will enable the Company to reap the benefits of the changes and demands of the local insurance market by creating synergies with the group companies.