Asian Paints offers kids a chance to ‘go back to school in style’
Saturday, 6 December 2014 00:01
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Thousands of children can start the new school year with a must-have accessory – a school bag autographed by Sri Lanka’s cricketing icon Kumar Sangakkara, thanks to an exciting promotion launched by Asian Paints, one of the top five decorative paints companies in the world.
Commencing 1 December, every purchase of a 10 or 20 litre pack of designated brands of Asian Paints products will entitle the buyer to one of these colourful and stylish bags and six school books with a purchase of every four-litre pack of the same brands till stocks last, the company announced. The designated brands are Asian Paints Royale, Classique, APEX Ultima and APEX but purchases of selected shades of Asian Paints Premium and ACE will also qualify.
Additionally, every purchase of a one-litre pack of Asian Paints Premium enamel in December will entitle consumers to five branded pens free, the company said.
“Our Brand Ambassador Kumar Sangakkara is an inspiration to millions of adults and children around the world,” said Jacob Kuruvilla, Director/General Manager of Asian Paints (Lanka) Ltd. “School books with his image and the bags with his signature will create excitement and positive vibes amongst kids. We therefore urge our customers not to delay, as they are expected to fly off the shelves of our dealers around Sri Lanka.”
Asian Paints (Lanka) entered a brand partnership with Kumar Sangakkara, one of the game’s contemporary greats, in August this year. As an Asian Paints Brand Ambassador, Sangakkara endorses products from an extensive portfolio of popular brands, including several that are unique in the local market.
The Asian Paints group has 25 paint manufacturing facilities worldwide and a strong presence in the Indian subcontinent, South East Asia, Middle East, South Pacific, Caribbean and Africa. The group’s product portfolio under the brands Asian Paints, APCO coatings, Berger International, Taubmans and SCIB satisfies a large spectrum of coating needs including architectural and protective coatings.
Asian Paints’ Sri Lanka unit began operations in 1999 by acquiring Delmege Forsyth and Co. (Paints) and was renamed Asian Paints (Lanka) Ltd. in September 2000. The company has set up 470 innovative ‘Colour World’ automated dispensing outlets in the country – the only tinting platform to have its products SLS certified – and is credited with many firsts, including the launch of the country’s first stain-resistant luxury emulsion – Royale Luxury Emulsion; the first exterior emulsion with a seven-year warranty – Apex Ultima, and the first special effects interior emulsion – Royale Play.
The ISO 9001:2008 and ISO 14001:2004 certified Asian Paints (Lanka) represents the brands Apex Ultima, Apex, Ace, Royale with Teflon, Classique, Premium and Decora in the Emulsion and Enamel Paint categories. The company also produces Skim Kote for both exterior and interior, acrylic putty, waterproofing solutions and other primers for different types of paint and recently launched water based wood finishes in collaboration with the Italian wood coating giant, Renner Italia S.P.A.
All Asian Paints products are guaranteed to have no added lead, mercury, arsenic, chromium or any other heavy metals.
