Asian Paints to colour brighter with Sangakkara as Brand Ambassador

Thursday, 14 August 2014 00:41 - - {{hitsCtrl.values.hits}}

By Iman Saleem Asian Paints, one of the world’s top decorative coatings companies, yesterday announced a brand partnership with Sri Lankan cricketing icon Kumar Sangakkara. As Asian Paints Brand Ambassador, Kumar Sangakkara will endorse products from an extensive portfolio of popular brands, including several that are unique in the local market.

Announcing the three-year partnership, Jacob Kuruvilla, Director/General Manager of Asian Paints (Lanka) Limited, said that the company was looking forward to its partnership with Kumar Sangakkara. “Anyone who follows cricket knows that Kumar Sangakkara’s name is synonymous with performance and consistency at the highest level both on and off the field,” he said. “This is something that Asian Paints has in common with him. All of our products are the result of cutting-edge research, are innovative and manufactured to global and local standards around the world, and we adopt best practices in product delivery and sales support,” Kuruvilla said. “Kumar Sangakkara recognises the values we uphold, and his universal appeal makes him an ideal Brand Ambassador for Asian Paints as the brand continues to grow in the region,” he added. Commenting on his new role as an Asian Paints Brand Ambassador, Sangakkara said: “Asian Paints has been present in Sri Lanka for the past 15 years, and has revolutionised the way paint is retailed in this country through the company’s highly interactive and sophisticated ‘Colour World’ tint and dispense platform. I am also aware that the company has been responsible for several first-of-their-kind products in the local market. I am therefore proud to endorse the company’s products as a Brand Ambassador.” Asian Paints is one of the largest paint companies in Sri Lanka, and manufacture a complete range of Protective and Decorative coatings. The Asian Paints group has a turnover of $ 2.1 billion and has 25 paint manufacturing facilities worldwide and a strong presence in the Indian subcontinent, South East Asia, the Middle East, the South Pacific, the Caribbean and Africa. Asian Paints’ Sri Lanka unit began operations in 1999 by acquiring Delmege Forsyth and Co. (Paints) and was renamed Asian Paints (Lanka) Ltd. in September 2000. The company has set up 470 innovative ‘Colour World’ automated dispensing outlets in the country – the only tinting platform to have its products SLS certified – and is credited with many firsts, including the launch of the country’s first stain-resistant luxury emulsion – Royale Luxury Emulsion; the first exterior emulsion with a seven-year warranty – Apex Ultima, and the first special effects interior emulsion – Royale Play. All Asian Paints products are guaranteed to have no added lead, mercury, arsenic, chromium or any other heavy metals.