Atlas launches premium Innov8 range of aspirational books

Saturday, 10 October 2015 00:00 - - {{hitsCtrl.values.hits}}

Today’s learning patterns have changed considerably from yesteryear – children are encouraged to think outside the box, engage in disruptive ways to discover new learning experiences and experiment with innovation. The new dimensions in knowledge have enhanced the capacity and the capability to learn better and in a more efficient way.

The new and innovative range of exercise books from Atlas are aptly named Innov8 and introduces students to a totally new experience in learning, says RamaniSamarasundera, Marketing Director of Atlas.

“The books are truly inspirational – each one carries an interesting and a thoughtful quote from a global achiever such as Richard Branson and Steve Jobs, individuals whose success was due to their unconventional way of thinking. We are certain that the Innov8 range will fire the thinking of the young people and students and empower them to seek new ways of doing things.

“The students tend to spend a considerable time with their books in the day – we are using that window of opportunity to enable them to think about what they want to do and to also encourage them to be inspired by the quotes they will come across in the books. So much of encouragementcan come from one single quote.” The Innov8 range consists of vibrant colours such as red, yellow and blue in dynamic designs that complement the out-of-the-box thinking the books are hoping to foster. The books offer value addition and engagement for the students in a manner that facilitates and encourages thinking beyond the average.

The Innov8 range will be available at all leading bookstores.

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