Blue Diamonds Jewellery Worldwide enters in to agreement with Swarna Mahal

Blue Diamonds Jewellery Worldwide Plc (BDJW) has entered into a consignment agreement with Swarna Mahal Jewelers Ltd., for a period of three years starting from 24 June 2016 to sell and promote its “Fior” brand.

This strategic contract will enhance and popular the “Fior” brand in the local market together with the recognised brand name of Swarna Mahal and the Blue Diamonds is expected to reap the benefit of having its brand name much popular among the local customers, the company said in a stock market disclosure.

Swarna Mahal will launch an initial marketing campaign through Audio/visual media and other promotional channels to promote the “Fior” products to local market.

BDJW is expected to show certain top line growth in near future.