Tuesday Dec 24, 2024
Tuesday Dec 24, 2024
Monday, 18 July 2016 00:00 - - {{hitsCtrl.values.hits}}
Brandix Lanka Chief Financial Officer Hasitha Premaratne (second left) presents the sponsorship cheque to State Minister Sujeewa Senasinghe in the presence of EDB Chairperson and Chief Executive Indira Malwatte (extreme right) and Brandix Deputy General Manager – Corporate Communications Anuk de Silva
The Brandix Group has come forward to support the hosting of the World Export Development Forum (WEDF) in Sri Lanka in October as ‘Exclusive Apparel Partner’ and Platinum sponsor of this prestigious event.
Sri Lanka’s single largest apparel exporter, Brandix will be one of the principal corporate sector partners of the Export Development Board (EDB), which is a joint organiser of the 2016 Forum with the International Trade Centre (ITC).
Between 400 and 600 international and local delegates are expected to attend the WEDF sessions in Colombo on 12 and 13 October. The theme for the Forum, the 16th of its kind, is ‘Trade for Success: Connect, Compete, Change’.
“We believe the World Export Development Forum represents an excellent opportunity for Sri Lanka to effectively showcase the depth and maturity of its capability as an exporter, not just of apparel, but of many other exciting and complex products,” Brandix CEO Ashroff Omar said. “As a Group that is driven by the power of inspiration, Brandix is committed to collaborate with the EDB to make this year’s event a resounding success.”
A unique global conference and business-to-business matchmaking event dedicated to supporting trade-led development, the WEDF is expected to look at the changed game in sustainable trade and its impact on businesses, including small and medium-sized enterprises, which form the backbone of economies.
Ranked Sri Lanka’s most valuable export brand in Brand Finance’s 2016 ranking of the country’s leading brands, Brandix is the pioneer of the concept of ‘total solutions’ in Sri Lanka’s apparel sector and is a preferred supplier to some of the top retail brands in the US and Europe. Brandix is also a benchmark and international award winner for eco-friendly apparel manufacture and commitment to environmental best practice. The Group employs more than 48,000 people in its manufacturing facilities in Sri Lanka, at the Brandix India Apparel City in Andhra Pradesh and its large operation in Bangladesh.
