Browns opens new ‘Discovery Store’

Tuesday, 25 June 2013 09:51 -     - {{hitsCtrl.values.hits}}

Sri Lankan consumers will encounter and experience the most compelling and comprehensive display of home, office and IT solutions under one retail roof with the opening of the new ‘Discovery Store’ by Brown & Company PLC. The new store, located at No. 660, Galle Road, Colombo 3, will allow customers to connect, watch, play, listen and experience the product ranges of leading brands including Sharp, Mitashi, Belkin and BG marketed by Brown & Company PLC. “The Discovery Store is a unique channel that creates an interactive touch point for technology savvy customers, who could experience products prior to purchase” said Group MD/CEO Murali Prakash. This foray will aim at demystifying the technology equipped in most products, where customers can touch and try out products, engage dynamic interactive displays and demonstrations and consult with product experts which make buying decisions simpler for the consumer. “This store would carry the range of products from BG, Sharp, Olympus, Mitoshi, Vivtek and many other brands that would be a real value addition to our customers. Attractive promotion and payment schemes would also be on offer at the Discovery Store,” said Brown & Company Senior Vice President Brands and Corporate Affairs Suresh Tissaaratchy. The company’s own BG range of products includes 3D LED TVs from 24-inch to 55-inch and also offers audio, video products, air conditioners and home appliances including refrigerators, jug kettles, ceiling fans, oven toaster grills, sandwich toasters, mixer-grinders, electric irons, rice cookers and pedestal fans. You could experience the revolutionary solution to healthy cooking with the Healsio Sharp microwave oven which effectively removes excess oil food ingredients and reduces cell damage to food. The large and clearest LED televisions by Sharp including the 60-inch, 70-inch and 80-inch can also be experienced at the store. Belkin lnternational lnc., offers an extensive range of innovations designed to give computer and consumer electronics users seamless integration in their homes, cars, and on the go. Also available is the new Plasmacluster hair conditioning dryer which retains hair moisture, unlike normal dryers that cause the hair to dry excessively. The full range of Olympus products which include cameras, voice recorders and binoculars are available at this store. In the consumer electronics sector, the dependable and quality BG brand in the LCD and DVD categories, together with the Sharp range are also available. Brown & Company brings in a wealth of qualitative and leading brands spanning over 135 years of experience in delivering value to a large customer base. The Browns group’s greatest achievement lies in the fact that it has served over three generations of Sri Lankans across the country offering our products and services wherever a need has been identified. Pix by Sameera Wijesinghe

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