CEAT gives vehicle owners a chance to win free radials

Tuesday, 12 August 2014 00:01 - - {{hitsCtrl.values.hits}}

Top tyre brand CEAT is offering vehicle ownersa chance to win radial tyres to celebrate the recent launch ofits state-of-the-art production facility in Sri Lanka for the manufacture of tyres for high-end cars and Sports Utility Vehicles (SUVs). Listeners to the popular radio stations EFM and Lite FM can win 16 sets of CEAT radial tyres by simply texting in the size of the tyres on the cars they drive, during the drive-time shows supporting the promotion. On EFM, four listeners of the station’s ‘Morning Showgramme’ have already received their tyres, and another eight sets are up for grabs till end September, the company said. Meanwhile, the Lite FM evening drive time programme has given a way four sets of CEAT radial tyres in July. “CEAT’s leadership in the radial tyre segment has made it a lifestyle brand that is rapidly winning over discerning drivers of popular Japanese, European, Korean and Indian cars and SUVs in Sri Lanka,” said Shivan Jayasuriya, Deputy General Manager Marketing of CEAT Kelani Holdings. “The response to these promotions has been extremely encouraging, and we are looking forward to increasing our level of interaction with end users of the radial tyres we manufacture.” Formally commissioned on 10 June, the new CEAT radial plant is seamlessly integrated with the existing CEAT Kelani manufacturing complex at Kelaniya. The new radial tyre production facility enables the company to augment its radial tyre building and curing capacity by 70% to 450,000 tyres a year, thereby substituting more than 60 per cent of the country’s imports in this category. A global tyre brand present in 110 countries and now headquartered in India, CEAT is an acronym that stands for Cavi Electrici Affini Torino, or Electrical Cables & Allied Products of Turin, with origins that date back to 1924 in Italy. A National Business Excellence Award winner in 2010, 2011, and 2012 and a National Quality Award winner in the ‘Manufacturing – Large’ category in 2013, CEAT – Kelani Holdings is a successful Indo-Sri Lanka joint venture between the RPG Group of India and Kelani Tyre – Sri Lanka. The company operates three manufacturing units in Sri Lanka and employs a workforce of 1,000 people.