CEAT releases 5 new radial tyre sizes expanding radial portfolio to 31

Tuesday, 27 January 2015 01:22 - - {{hitsCtrl.values.hits}}

CEAT Kelani Holdings, the company that manufactures and supplies half of Sri Lanka’s tyre requirements, has announced the addition of five new sizes of radial tyres for popular models of cars on the country’s roads. The release of these new tyres in the sizes of 195/65 R15, 185/65 R15, 175/65 R15, 165/60 R14 and 165/55 R14 in the CEAT ‘Milaze’ portfolio takes the number of CEAT radial tyre sizes manufactured for the local market to 31, with 22 for cars, six for vans and three for sports utility vehicles (SUVs), the company said.

Of the new CEAT radial sizes launched by the company recently, the 195/65 R15 fits many popular Japanese cars including the Toyota Allion, Toyota Corolla 141, Toyota Premio and Mazda Axela. The 185/65 R15 caters to cars such as the Toyota Prius, Nissan Tiida and Toyota Yaris, while the 175/65 R15 size fits the Toyota Aqua, Honda Fit and Honda Insight. Expanding the brand’s offering in the compact car segment, the 165/60 R14 and the 165/55 R14 size CEAT radials fit the Micro Panda and Kia Picanto and the Perodua Viva Elite respectively. “Besides the advantage of products designed, engineered and built for local conditions, CEAT’s local knowledge and presence enables us to ensure consistent supply of the sizes required by the market,” said CEAT Kelani Holdings Vice President Sales and Marketing/Export Ravi Dadlani. “The combination of quality, range and competitive price makes CEAT hard to beat in the local market.” The new tyre sizes belong to the LN (Low Noise) category, with a new five-pitch tread pattern that minimises tyre noise. A special silica-based tread compound together with notched and wider angle grooves for better water displacement offers excellent grip even in wet conditions and better mileage. CEAT is the highest selling radial tyre brand in Sri Lanka, accounting for a market share of 31% in the radial segment. The market leader in the country’s commercial tyre segment as well, CEAT has accounted for nearly 50% of Sri Lanka’s tyre requirements since the second quarter of 2013-14, contributing to a massive saving of foreign exchange through import substitution. The brand currently has market shares of 55% for tyres in the truck/light truck category, 44% in the 3-wheeler, 19% in the motorcycle and 73% in the agricultural segments. A global tyre brand present in 110 countries and now headquartered in India, CEAT is an acronym that stands for Cavi Electrici Affini Torino, or Electrical Cables and Allied Products of Turin, with origins that date back to 1924 in Italy. A National Business Excellence Award winner in 2010, 2011, and 2012 and a National Quality Award winner in the ‘Manufacturing – Large’ category in 2013, CEAT Kelani Holdings is a successful Indo-Sri Lanka joint venture between the RPG Group of India and Kelani Tyre Sri Lanka.