Ceylon Biscuits starts new financial year with ‘Domination 2’

Ceylon Biscuits Ltd., (CBL), the foremost local food and confectionery manufacturer in Sri Lanka conducted their annual Dealer Convention and Star Awards ceremony at The Waters Edge, Battaramulla, recently.

During the ceremony it was revealed that the company has recorded a 25% sales revenue growth during 2010/11 financial year. The most glittering event of CBL’s calendar, this ceremony was conducted under the patronage of CBL Chairman Mineka Wickramasingha.

The objective of the Dealer Convention and the Star Awards Ceremony is to evaluate and appreciate the contribution of the Company’s field sales force and distributors towards the progress of the organisation during the previous financial year.  

Out of three star sales representatives selected from the three main brand categories of CBL, namely, Munchee Biscuits/Ritzbury Chocolates & Tiara Cakes/Samaposha & Lanka Soy, Nayana Prabodha was selected as the overall Star of CBL for 2010/11 financial year. Nayana Prabodha is the sales representative for Samaposha and Lanka Soy for Ambalantota. Pushpakumara Kodituwakku from Nikaweratiya was selected as the best sales representative for Ritzbury Chocolates & Tiara Cakes while Lakshantha Kurukulasooriya from Haliela was adjudged as the best sales representative for Munchee biscuits. Best junior sales star was Sampath Dayaratne from Matale who represents Munchee biscuits.  In addition to the awards, sales staff promotions were also announced at the event. Roland Fern-ando of KRS Traders recei-ved a special Gold awards from Wickramasingha in appreciation of his 20 year continuous affiliation with CBL, making him a member of the exclusive 14 member team of Gold award winners for distributor category.

New goals and targets were revealed for the brands after evaluating their performance during the last financial year. The awards that were secured by CBL during the last financial year were formally presented to the Board of Directors during the ceremony and among these were the awards Munchee and Ritzbury received during the World Brand Congress programme held in India and the SLIM Brand of the Year Gold award conferred to Munchee in 2010.

CBL Chairman Wickramasingha addressing the gathering said “CBL always aspires to produce biscuits with high medicinal and nutritional value for its customers. As a result of diligent research and development work, we managed to launch Munchee Kotalahimbutu biscuits to the market recently and this is a first in the world. In addition to this, we have also introduced Munchee Kurakkan Crackers and Karapincha Crackers to the market, as they contain high nutritional and medicinal value.”

Nandana Wickramage, Group Director and Head of Sales and marketing for CBL unveiling the marketing theme ‘Domination 2’ for the on-going financial year said, “We conduct this convention to encourage and felicitate our sales force and distributor network, annually. When an organisation’s workforce is well composed as a strong team, any challenge can be conquered and any goal can be achieved. We aspire to further strengthen our market position in this financial year with our new theme.”