CIC Holdings relaunches SuperMax razor blades

CIC Holdings PLC (CIC), a leading blue chip in Sri Lanka, recently announced the re-launch of SuperMax, the world’s #2 shaving product.

A global company with operations spread across five continents, SuperMax is one of the leading razor blade manufacturing companies. Present at the re-launch of the brand was Regional Manager South Asia SuperMax Arup Ganguly and W.S. Premakumar, Divisional Director, CIC Holdings.

CIC Holdings Managing Director/CEO Samantha Ranatunga said: “CIC Holdings is happy to bring a world class high quality product to Sri Lanka. SuperMax is the world’s second largest manufacturer for razor blades and its products are available in 150 countries. The brand is used by one in five people in the world and we are proud to bring a product of this nature to Sri Lankans.”

Being one of the world’s fastest growing shaving brands in the world, one of the main strengths of SuperMax is its innovation of new product. One of its most successful products was the world’s first triple blade disposable razor followed by the world’s first four-blade disposable razor and then the world’s first battery-operated disposable razors for both men and women.

CIC Holdings as a large diversified conglomerate will be using its Food and Personal Care Division for the distribution of the SuperMax product range. The combination of two companies will give the Sri Lankan consumer the benefit of an affordable and innovative shaving product across all socioeconomic groups.

SuperMax has a range of product offerings that cater to premium consumers and a range of low cost shaving solutions for the budget cautious consumer.