CIC’s Cial appointed to distribute art & craft product range of Pidilite Industries, India

From left: CIC Holdings General Manager Consumer Nisrin Ali, CIC Holdings Divisional Director Consumer and Healthcare W.S. Premakumar, CIC Holdings CEO/Managing Director Samantha Ranatunga, Pidilite Industries India Head of Exports Swapnil Naik, CIC Holdings Group Finance Director Nishantha Weerakoon and Pidilite Lanka Business Development Manager Sampath Pinnawala 

Cial, a renowned brand owned by CIC Holdings PLC recently partnered with Pidilite Industries Ltd. India to distribute the Pidilite art & crafts product range through the Cial stationery product distribution channel. Cial is one of the key stationery brands in Sri Lanka manufactured and marketed by CIC Holdings which manufactures a range of stationery products including its flagship brand Platignum.

Pidilite is a leading adhesive producer in India which produces and markets high quality art and craft products worldwide with a strong global presence. Pidilite Industries Ltd. is the market leader in adhesives and sealants, construction chemicals and hobby colours in India.  Products of Pidilite Industries Ltd. have found good acceptance in international markets with exports to more than 50 countries. The export range of Pidilite’s products meets stringent quality standards and have necessary approval from international testing agencies like ACMI, ITS and SGS. Fevicol – Premuim white glue range, Fevistick – a quality glue stick, Fevigum, Acron – the colour range of water colour and poster colour, Rangeela, Fevicryl – the acralyc colour range and Fevikwik and Fevigum are some of the reputed brands in their portofolio. This range includes a premium quality hobby range and almost all the products are market leaders in India.

With the recent MOU signed with CIC holdings PLC to manufacture adhesive products for Pidilite Lanka Ltd. which is the local alliance under the Chemifix brand name. CIC holdings has also partnered withPidilite to distribute the art and craft range in Sri Lanka with their current brand portfolio.

“This partnership is highly valuable for both the companies in order to produce high quality range of products at an affordable price. The wide distribution network and market experience of CIC will help Pidlite brands to reach the Sri Lankan community. I’m confident that Pidilite products will be the natural choice of Sri Lankans with the help of the CIC brand,” said CIC Holdings PLC ManagingDirector/CEO Samantha Ranatunga.  The new additions to the Cial portfolio round out CIC Holdings’ offering, equipping customers with a broad range of tools to suit a plethora of writing and now craft needs. Other products in CIC Holdings PLC’s portfolio include the Cial pencil and colour pencil ranges, Platignum, Chemifix, Copy and Laserpaper, thus fulfilling a wide range of stationery needs of customers. 

The launch took place on 11 June at Taj Samudra with the participation of islandwide sales distributors and sales team. Swapnil Naik from India has participated at the event.