CTC celebrates its trade employees and distributors

Wednesday, 26 February 2014 00:00 - - {{hitsCtrl.values.hits}}

The annual ‘Pinnacle Awards 2014,’ an award show to recognise and honour outstanding Trade Marketing Executives (TME) and distributors of Ceylon Tobacco Company (CTC), was recently held at the Hilton Colombo amidst its employees and their families. ‘Pinnacle Awards’ celebrates the achievement of CTC’s trade marketers and distributors for the previous year and motivates them to do better in the current year.

Four outstanding TMEs received awards in the trade category and eight awards were presented to the best distributors of 2013. C.K. Vipushan from the Northern team handling the Vavuniya market, Ashan Meegoda from Central team handling the Badulla market and Esala De Livera Tennekoon from Colombo team handling the Nugegoda market won 2nd runner up, 1st runner up and Most Promising TME respectively. The highest recognition of the night, ‘Trade Marketing Executive of the Year’ was awarded to Tharindu Wijerathne from the Southern team handling the Galle market, for being an exemplary performer.

TME winners were chosen based on their extraordinary achievements, ability to create innovative marketing approaches, ability to manage crisis situations, value additions and innovations introduced. The awards for the best distributors were judged based on their performance in 2013 and their credit scores. Speaking at the event, Rajeev Meewakkala – Marketing Director, CTC said: “The Pinnacle Awards is all about celebration and recognition of the people who make CTC a success. On behalf of the company, I want to thank each and every one you, and your families for the continuous good work and support.” The year 2013 was driven under the theme, ‘Don’t Limit Your Challenges. Challenge Your Limits’, where CTC constantly challenges its TME’s to push the boundaries of possibility and achieve what is beyond the minds capability. Being a part of one of the most challenging and exhilarating industries, the annual ‘Pinnacle Awards’ showcases CTC’s appreciation towards the tireless effort of its employees and valued business partners. It is considered as the most glamorous event in the calendar of CTC.