Delmege appointed Exclusive Distributor of Berri and Just Juice in Sri Lanka

Saturday, 23 February 2013 00:00 - - {{hitsCtrl.values.hits}}

Delmege Forsyth and Co Ltd. and Lion Australia Ltd. announced the appointment of Delmege Forsyth & Co Ltd. as the Exclusive Distributor of Berri and Just Juice in Sri Lanka.

Berri consists of an outstanding delicious range of 100% natural fruit juices with a great variety of flavours such as apple, orange, dark grape, apple and black currant together with a host of other flavours. These are available in one litre and 2.4 litre clear PET bottles. Berri has consistently retained its position in the Australian market as the No. 1 juice brand. This position has been extended in different market segments through Berri and Just Juice.

In most countries Berri is regarded as a breakfast juice and has now become an integral part of the morning meal. Berri has consistently been known for its unique product qualities of reliability, trustworthiness, and its comprehensive acceptance by a cross section of the market.

Furthermore in more recent times, the youth market has accepted Berri as an energetic brand that supplements its requirement. Berri’s outstanding uninterrupted track record since 1943 as the Brand Leader in the juice category has significantly influenced the creation of an outstanding Brand loyalty and Brand image across the world. The Australian origin, high quality product consistency, the unique and well designed see through plastic bottle have been the key factors that have contributed to establishing this highly acclaimed 100% natural fruit juice brand.

Group Director of Delmege Channa de Silva stated: “Delmege is a conglomerate with a rich history of over 150 years and a renowned name in the food and beverage sector in addition to its presence in other sectors such as medical equipment, pharmaceuticals, shipping and freight forwarding, interior and lifestyle products, along with insurance, travel and leisure and exports. The company’s presence in all key sectors positions Delmege as a rapidly growing conglomerate in the country. Its ownership structure led by Vallibel Group is affiliated with fast expanding business and today represents 2.5% of the country’s GDP being accounted for through the Group.”

Delmege Forsyth and Co’s recently-appointed Group CEO Nuwan Wimalana said: “We’re pleased to be appointed as the new exclusive distributor of Berri and Just Juice in Sri Lanka. Today Berri ranks as one of the best juice brands in Australia and the world over and has embarked on its master brand journey and product development. Berri has been a household name in Sri Lanka for nearly 20 years and has captured the hearts of the Sri Lankan consumer.”

CEO of the Consumer Cluster Ashan Kannangara stated: “With its strong brand values and many nutritional benefits, Berri has enabled local consumers to adopt a healthier lifestyle, thereby resulting in the increased consumption of 100% fruit juice. Consumer surveys have identified Berri’s affiliation to 100% natural juice and the fact that it is known to be part of the breakfast menu. The Delmege Consumer Cluster has an extensive island wide distribution network which includes supermarkets, groceries, pharmacies, etc. Among the diverse products in the Delmege portfolio are canned fish, soya meat, Motha desserts, jelly and faluda, Ferrero Rocher, Nutella, Tic-Tac, Kinder Joy, essences and colouring and bottled water among others.”