Dettol gets a facelift

Dettol, the leading brand of Reckitt Benckiser and a global leader in the health and hygiene category recently launched its range of new improved Dettol soaps, promising consumers everyday protection through a refreshing, germ free bath.

The new Dettol soaps comes in a unique shape giving its users the ease of handling, while the new fragrance and moisturisers offer consumers the benefit of a pleasant and refreshing bath.

Dettol has won the confidence of all Sri Lankan households throughout its presence in the country and has been continuously endeavouring to elevate the health and hygiene practices of Sri Lankans. Dettol has been driving health and hygiene through numerous projects over the years, many of which were done with the support of the Ministry of Health.

“Dettol with its proud heritage not only has remained close to the hearts of Sri Lankan mothers, but has also been pioneering many new products in Sri Lanka, thus providing the perfect blend of trusted heritage and modernity to the people of Sri Lanka as complete hygiene solution,” said Reckitt Benckiser’s Managing Director Reazul Chowdhury.

Over the past years Dettol has been contributing towards the advancement of the country’s health and hygiene. “This year is special for Dettol, as it celebrates 50 years of protection in Sri Lanka, and amongst our initiatives to contribute towards a healthy Sri Lanka, we have also introduced a series of new products, formats and other product enhancements to offer consumers protection from germs- and peace of mind,” says Marketing Director of Reckitt Benckiser Zakaria Ahmed, speaking of Dettol’s new product initiatives.

“Dettol soap is available in four fragrances, and three different pack sizes, to serve consumers with different needs and preferences. Consumers have many choices such as, Original soap for an antibacterial bath, Skincare soap for beautiful healthy skin, Cool soap with cooling menthol and Fresh soap that gives a refreshing bath. The uniqueness of Dettol soap is that all soaps are made to a special formulation that offers consumers the benefit of germ kill, and protection against disease causing germs,” explained Shameena Pallie Senior Brand Manager of Dettol.

The pioneer of many formats of health and germ protection in Sri Lanka, Dettol markets a range of products in its portfolio in addition to its Soaps range, Dettol Antiseptic Liquid, Handwash, Plaster, Instant hand-sanitiser and Shaving cream.

Dettol has received very positive feedback from different strata of society on its ‘Dettol Protects’ Campaign, an initiative carried out to spread the message of hygiene and create awareness across Sri Lanka. “Dettol will continue with its mission of providing world class health and hygiene products to the Sri Lankan consumer, bringing them a range of products in varying and convenient forms, whilst continuing to generate awareness and educate the public on good health and hygiene practices,” said Chowdhury.