Diva white power washing machine revolution

Saturday, 23 June 2012 00:00 - - {{hitsCtrl.values.hits}}

Hemas Manufacturing’s newly introduced, Diva White Power detergent powder, is giving away 60 washing machines as part of their mega consumer promotion. The promotion now in its third and final month has already given away 20 washing machines and chosen another 20 winners.

Participants were asked to submit three White Power sachet packs or one from the large pack, in order to enter the draw. 20 lucky winners were selected in the first draw which was held last month and another 20 winners were selected in the second draw held on 19 June. The final last draw will be held in July.

Diva White Power is an extension of the popular, economically priced, DIVA detergent powder from Hemas. Designed with a special ‘white guard formula’, Diva White power removes the dullness in white clothes and adds a dazzling whiteness with a fresh fragrance. Regular usage of Diva White Power on white clothes ensures long lasting whiteness.

Diva White Power’s washing machine compatibility and value for money platform has resulted in its quick adoption by the market following its launch last November.

Commenting on the consumer promotion, Foods, Home Care and Personal Wash Director Bimal Silva said, “Our loyal consumer base is what we value the most. Since Diva White Power’s release into the market in November last year, it has seen quick adoption and growth and this success has to be attributed to our loyal Diva consumer base. Our brand promise is ‘Whitening for everyone’ with a focus on a revolutionary change, so we gave White Power a very affordable pricing, to deliver maximum value, while making it accessible to everyone.”

Elaborating on the prises Diva White Power Brand Manager Hilal Hashim said, “Whenever we do a consumer promotion we always want to make sure that we give our consumers something that will significantly improve their lives. We knew that many of our consumers still wash clothes by hand, a tiring and time consuming process, so we thought the ideal prise would be washing machines.”