Domex guarantees better results with Active Green formula

Friday, 24 May 2013 00:00 - - {{hitsCtrl.values.hits}}

Unilever re-launched the number one toilet cleaner, Domex, with an ‘Active Green formula’ recently. Sodium Hypochlorite, which is commonly known as bleach, is the key ingredient of Domex, especially designed to kill germs. “Domex is designed for consumers, who care about their homes and families and want to provide them with an immaculate environment that is safe, clean and disease free,

” Domex Assistant Brand Manager Dulanganee Matugama said. “The product holds the responsibility of keeping to its promises, and we are always looking at ways to improve its performance.”

Unilever Sri Lanka Home, Personal Care and Water Development Manager Chrishantha Perera explained that, “The new Active Green formula enables consumers to monitor exactly how much liquid they are using, thus making Domex easier to use.” Based on a study done by Mendez and Leach, the alarming reality is that as many as 189 different varieties of germs breed in a toilet, which is otherwise visibly clean and odourless.

Dulanganee went on to say that, “Germs are invisible to the naked eye and they breed rapidly, going from two to a million, in a matter of hours. Domex destroys all germs, including; germ spores, fungi, viruses and E. Coli.” According to Chrishantha, “This is where formulation becomes so important. Many toilet cleaners in the market will make your toilet look clean. However, unlike other locally available toilet cleaners, Domex’s bleach based formulation, provides consumers a cutting edge solution to keep their toilets germ free.” It is interesting to note that the World Health Organisation (WHO) has endorsed the use of bleach based disinfectants to help control the spread of diseases that are liable to cause epidemics. Research has shown that only one third of all households in Sri Lanka actually purchase a toilet cleaner on an annual basis. “We really need to change this and one of our foremost aims is to educate people on the dangers of inadequately cleaned toilets,” Dulanganee emphasised. “Daily cleaning with a product like Domex will help win the war against such germs.

The new Domex Active Green Formula is available in the distinctive Domex bottle in supermarkets, and grocery outlets islandwide. Consumers can choose from three attractive variants; original, pink power and lemon explosion.